Web Analytics Market Size Worth US$ 11.2 Billion by 2027, at 18.1% CAGR
Web analytics represents the collection, reporting, and analysis of data obtained from online websites and e-commerce platforms to interpret patterns and trends. It involves the utilization of software and on-site and off-site platforms to create objectives, call-to-action, site visitor goals, etc., and to identify the key performance indicators (KPIs) of the website. Web analytics is also used for business and market research, online advertising, behavioral targeting, online fraud detection, etc. Consequently, these tools find extensive applications across various industries, such as retail, manufacturing, information technology (IT), healthcare, banking, financial services and insurance (BFSI), etc.
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The elevating levels of digitization across industry verticals are among the primary factors driving the web analytics market. Moreover, the increasing number of online retail and social media platforms is further bolstering the market growth. Besides this, web analytics organizes large chunks of random and unorganized data, enabling organizations to make informed decisions based on real-time user insights, which is also catalyzing the global market. Additionally, the sudden outbreak of the COVID-19 pandemic is causing a significant increase in digital traffic, which is further propelling the market growth. Apart from this, numerous organizations are widely adopting mobile-based web analytics solutions to collect and analyze data from the user interaction with the website via smartphones and tablets. This, in turn, is expected to fuel the web analytics market over the forecasted period.
COVID-19 Impact Overview:
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Competitive Landscape with Key Players:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market:
• Adobe Inc.
• AT Internet
• Google LLC (Alphabet Inc.)
• International Business Machines Corporation
• Microsoft Corporation
• MicroStrategy Incorporated
• SAS Institute Inc.
• Splunk Inc.
• Tableau Software LLC (Salesforce.com Inc.)
• Teradata Corporation and Webtrends Inc.
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Key Market Segmentation:
Breakup by Offering:
o Search Engine Tracking and Ranking
o Heat Map Analytics
o Marketing Automation
o Behavior Based Targeting
o Professional Services
o Support and Maintenance
Breakup by Deployment Mode:
Breakup by Application:
• Social Media Management
• Targeting and Behavioral Analysis
• Display Advertising Optimization
• Multichannel Campaign Analysis
• Online Marketing
Breakup by End User:
• Travel and Hospitality
• IT and Telecommunications
• Media and Entertainment
Breakup by Region:
• Middle East and Africa
• North America
• Latin America
Key Highlights of the Report:
• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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