Indian Frozen Potato Products Market Survey Report, Growth Factors, Top Leaders and Forecast 2022-2027

According to new report by IMARC Group, titled "Indian Frozen Potato Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027", The Indian frozen potato products market reached a value of US$ 1.23 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 2.44 Billion by 2027, exhibiting a CAGR of 12.1% during 2022-2027.

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Frozen potato products are snack food items that are made from potatoes. They are usually baked or fried items like wedges, French fries, patties, and hash brown. In India, potatoes are a staple crop that is widely produced and consumed as an accompaniment with lunch or dinner or can be consumed as elaborate dishes. They are gaining popularity among individuals as a convenient and quick snack that requires minimal effort for preparation. In recent years, the demand for frozen potato products has escalated as they are a rich source of nutrients and vitamins. They offer longer shelf life, are easy to store, and aid in portion control for regulating intake.

Competitive Landscape:

The competitive landscape of the market has also been analyzed with some of the key players operating in the market being.

• McCain Foods (India) Private Ltd.
• Hyfun Frozen Foods Private Ltd.
• Iscon Balaji Foods Private Limited
• Golden Fries Limited
• Bhanu Farms Limited

Indian Frozen Potato Products Market Trends:

The market is primarily driven by the increasing shift in dietary preferences and hectic lifestyles that have increased the consumption of fast food and ready-to-eat products among individuals. In addition, the growing number of key food chains such as KFC, McDonald's, and Burger King are also fueling the growth of the market as frozen potato products are widely utilized across food chains and restaurants. Besides this, the growing dependence on ready-made products by nuclear families and young professionals that live alone are significantly influencing the market growth.

Furthermore, the ongoing changes in lifestyle and rapid urbanization are also escalating the demand for frozen potato products across India. Moreover, the introduction of new product variants with different flavors has attracted a larger consumer base for frozen potato products, which is creating a positive market outlook.

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Key Market Segmentation:

Breakup by Product Type:

• French Fries Tikkis
• Potato Wedges
• Potato bites
• Smileys
• Others

Breakup by End Use:

• Food Service
• Retail
• Wherein Food Service

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Departmental Stores
• Online
• Others

Regional Insights:

• West and Central India
• South India
• East India

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