Press release
Volumetric Video Market Industry Analysis, Opportunities, Size, Share 2029
Market OverviewThe Global Volumetric Video Market size is growing at a high CAGR during the forecast period (2022-2029).
The next generation in video recording is volumetric video. The convergence of spatial computing and virtual and augmented reality includes positional tracking and immersion. Volumetric video is the future of video recording and breakthrough innovation. By reflecting the actors' visual and emotional reality to the audience, the volumetric video helps the viewer focus on the content and message. Furthermore, volumetric video is far more effective than animating a moving person if the preproduction is done properly.
Employee training, corporate communications, customer service, marketing, advertising and brand recognition are a few applications of volumetric video. As VR's usage steadily grows across industries in media and entertainment, architectural and product visualization will boost the demand for volumetric technology alongside it to facilitate high-quality immersive content. Many software and hardware solutions are emerging to satisfy the many needs of an AR buyer's market, from E-Commerce to Sports; as interest and usage grow and volumetric video is a powerful solution available worldwide.
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Market Dynamics
High costs coupled with technical barriers
Yet, while the potential of volumetric video is vast, its underlying technology stays a niche avenue of exploration, accessible only to a limited number of companies and businesses. High costs and technical barriers imply that volumetric research is reserved for juggernauts with large teams and deep pockets that can aggregate the capital cost. For practical application of volumetric, the companies charge thousands per minute of production. Ultimately, it becomes difficult for small-scale businesses and setups to explore and experiment with volumetric video capture to unlock the potential of this pioneering technology.
Volumetric video is still in the experimentation phase, both technologically and creatively. Unfortunately, it's still expensive to create volumetric video captures in a professional studio for most creators and producers, but more accessible solutions are evolving rapidly. More productions and interesting content will be using the technology after it gets easier and more accessible to capture volumetric videos. Future advancements in capture hardware will allow more portable setups, features around playback and editing and a distinct focus on getting volumetric video into the mainstream, whether through studios or by a smartphone camera and LiDAR sensors.
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Market Segmentation:
By Volumetric Capture
• Hardware
• Software
By Workflow
• Mesh-based
• Point-based
By Application
• Training
• Sports
• Video Games and Esports
• Education
• Virtual Tours
• Entertainment
• Advertising
Competitive Landscape
The global volumetric video market is moderately competitive due to the presence of hardware and software providers. Major players in the market include Avatar Dimension, Metastage, Arcturus Studios Holdings, Inc., Holocap, Lightspace Technologies, Canon Inc, Microsoft, Intel Corporation, Sony Group Corporation, 8i, among others.
The major players in the market are known to incorporate numerous market strategies to achieve growth in the global volumetric video market; these include acquisitions, mergers, product launches, advancements, and collaborations.
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