US Potato Chips Market Share, Size, Trends, Competitive Analysis And Growth By 2022-2028

Market Overview:

The US Potato Chips Market size was valued at USD 9.60 Billion in 2021 and is projected to reach USD 12.98 Billion by 2028, growing at a CAGR of 4.4% from 2022 to 2028.

Potato chips are little potato slices that have either been fried in oil or baked till crisp. They are frequently offered as a side dish, appetizer, or snack. One of the most often consumed foods in the USA is potato chips. They are made with thin potato slices that have been seasoned and fried till crisp. The sugar in potatoes combines with the amino acids during frying to turn brown, giving potato chips their yellowish-brown hue. Additionally, potato chips are prepared and kept in a way that makes them immune to microbial deterioration, chemical reactions, and enzymatic activities. Additionally, they are sold and packaged in airtight plastic bags, which helps to extend their shelf life.

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Market Dynamics:

Driver:

One of the major aspects boosting the market's growth is the availability of a variety of product brands and tastes. Growing research efforts to develop and improve flavors using natural components are boosting the industry. Due to the introduction of new distribution channels like supermarkets and hypermarkets, the retail sector is steadily expanding. Consumer propensity for these distribution channels is increasing as a result of the availability of a large variety of products there. Rapid socioeconomic development over the years has led to an increase in cases of diseases like diabetes, cancer, and heart disease among a variety of population groups. Customers favor enriched potato chips as a result of rising health consciousness.

Opportunities:

To gain a comprehensive grasp of shifting consumer preferences, consumer corporations are investing in research and marketing initiatives. As a result, this will generate profitable market opportunities in the next years.

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Market coverage

•Available market numbers - 2022-2028
•Base Year - 2021
•Forecast Period - 2022-2028
•Segments covered - By Flavour, By Distribution Channel
•Competitive Landscape - Kraft Heinz Company,Pepsico Inc,ConAgra Foods,Calbee Foods,Diamond Foods,General Mills,Arca Continental,Kellogg Company,The Hain Celestial Group

Market Segmentation

By Flavour

• Flavored
• Plain/Salted

By Distribution Channel

• Supermarket/Hypermarket
• Independent Retailers
• Convenience Stores
• Other

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By Region

• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, Southeast Asia, Rest of APAC)
• Middle East & Africa (GCC Countries, South Africa, Rest of MEA)
• South America (Brazil, Argentina, Rest of South America)

Major Key Players Considered in the Market

• Kraft Heinz Company
• Pepsico Inc
• ConAgra Foods
• Calbee Foods
• Diamond Foods
• General Mills
• Arca Continental
• Kellogg Company
• The Hain Celestial Group

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Key Industry Developments In The US Potato Chips Market

In December 2016, PepsiCo, Inc. has announced a global sustainability agenda, with a focus on creating a healthier relationship between people and food. With a time goal of 2025 to transform PepsiCo's food and beverage product portfolio, contribute to a more sustainable global food system and help make local communities more prosperous.

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