Press release
Social Media Analytics Market is estimated to touch USD 21.6 billion in 2029, registering 22.7% CAGR during 2022-2029 | Size, Analysis & Forecast
Social Media Analytics Market
For Additional Insights, Click to Access Complete Report - https://www.gmiresearch.com/report/social-media-analytics-market-analysis-industry-research/
The factors driving the growth of Social Media Analytics Market includes the increasing demand for business intelligence tools, increasing number of smartphones, growing focus by businesses on collecting customer feedback and proliferation of social media networks. Moreover, the increasing application of Social Media Analytics software by end use Industries such as media & entertainment, manufacturing and e-commerce and rising number of active social media users across the world, are some of the additional factors augmenting the Social Media Analytics Market Size. According to Statista, as of April 2022, around 4.65 billion users worldwide were active on Social Media platforms.
The growth of Social Media Analytics Market is hindered due to inadequate standard measures and complexities in analytical workflow.
Some of the prominent players operating in the market are NetBase Quid, Oracle, Salesforce.com, inc., Brandwatch, Talkwalker Inc., IBM Corporation, SAS Institute Inc., Adobe, Digimind and Clarabridge among others.
Deployment Model - Segment Analysis
Based on the Deployment Model, the Cloud segment is projected to grow at a significant CAGR over the forecast period because it offers enhanced storage capacity, flexibility, enhanced performance, and cost efficiency to its users
Application - Segment Analysis
Based on application, the Risk Management and Fraud Detection segment is estimated to capture a sizeable market share during the forecast period due to its ability to reduce fraudulent activities.
On the other hand, the Sales and Marketing management segment will dominate the market during the forecast period due to increasing application of analytical tools for developing sizeable customer base across the world.
Regional - Segment Analysis:
Based on region, the North American region is projected to lead the market during the forecast period. The increasing technological innovations in analytical tools, rapid digitalization, rising internet proliferation and increasing application of social media Analytical tools in various end-use industries, are some of the key factors propelling the Global Social Media Analytics Market.
Market Segmentation
Global Social Media Analytics Market by Component
Software
Services
Professional Services
Consulting
Training & Education
Managed Services
Global Social Media Analytics Market by Deployment Model
On-premises
Cloud
Global Social Media Analytics Market by Organization Size
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Global Social Media Analytics Market by Application
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
Public Safety and Law Enforcement
Others
Global Social Media Analytics Market by Vertical
BFSI
Telecommunications and Information Technology (IT)
Retail and eCommerce
Healthcare and Life Sciences
Media and Entertainment
Government and Defense
Travel and Hospitality
Others
Global Social Media Analytics Market by Region
Asia Pacific
China
Japan
India
Rest of APAC
North America
United States of America
Canada
Europe
United Kingdom
Germany
France
Spain
Rest of Europe
RoW
Brazil
South Africa
Saudi Arabia
UAE
About GMI Research
GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.
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