Press release
ROUGE BUNNY ROUGE LAUNCH NEW WEBSITE – DESIGNED BY LISA TSE LTD
WWW.ROUGEBUNNYROUGE.COM
Rouge Bunny Rouge is a designer cosmetics brand that has successfully established itself with a must-have product range in its home market and is now expanding to provide the European consumer with their a generous range.
With an existing detailed ‘Brand Cosmology’ Lisa Tse has worked to incorporate this into a website that reflects the client’s desire to take the visitor on a journey through the Enchanted Garden that encompasses the Rouge Bunny Rouge experience.
From the shadowy oak on the homepage, with its impatient family of chicks and mischievous bunny, to the delicate dandelions that can be blown away with the breeze; throughout the site animations have been placed to support the sensation of venturing ever deeper into the Enchanted Garden. These have all been achieved without a proscribed narrative ensuring that the entire site is navigable at any given moment.
The project also entailed the seamless incorporation of an e-commerce boutique to present the desirable beauty product range.
Here Lisa Tse Ltd also provided creative direction for the new photography range to ensure that the most desirable outcome was achieved online.
Lisa Tse, Creative Director at Lisa Tse Ltd comments: "The Rouge Bunny Rouge Brand was clearly established with a strong and focused identity. The elegance and distinct allure of this luxury cosmetics brand was perfectly positioned to be translated into an immersive online environment to further extend the consumer’s experience of the brand."
www.rougebunnyrouge.com re-launched in September 2007 and the exclusive online boutique will be open shortly bringing their unique range to discerning customers everywhere.
"Looking at the portfolio of past work, we immediately decided that we wanted no one else but Lisa Tse to design the website for our cosmetics brand, Rouge Bunny Rouge.
Working with Lisa and her team was a real pleasure, and a quick visit to www.rougebunnyrouge.com will allow you to understand straight away why we we are extremely pleased with the results".
Andreas Ettl
Rouge Bunny Rouge
PRESS ENQUIRIES:
Contact: Lisa Tse / Tom Gray
Lisa Tse Ltd
Gresham House
24 Holborn Viaduct
London
EC1A 2BN
UK
Email:
Lisa Tse - lisa@lisatse.com
Tom Gray- tom@lisatse.com
Tel: +44 (0) 207 248 9 248
About Lisa Tse Ltd
In response to an increasing demand for her consultancy work in 2005, Lisa Tse Ltd was born. At 26, Lisa established a signature design studio based in Soho, before relocating in 2007 to The City in the heart of London.
Lisa Tse's signature style celebrates a sophisticated simplicity, combining thoughtful, intelligent details with a focused approach reflected in her studio’s creatively driven philosophy.
Flexible and dynamic, the studio works with a diverse range of partners and clients around the globe.
Projects include: Lacoste, Panache Cosmetics, Rouge Bunny Rouge, Mews of Mayfair, Beatrix Ong, Ganjam and China Now.
www.lisatse.com
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