Global Continence Care Market valued at $2.8 Billion (2021), is poised to witness a CAGR of 5% by 2026 - Growing Cases of Spinal Cord Injuries, Kidney Stones & Urethra Blockages

Continence is the ability to voluntarily control emptying the bladder and bowels effectively in a hygienic way while 'Incontinence' is the unwanted and involuntary leakage of urine or stool. Incontinence is poised to affect allmost 400 million people globally. Continence issues can grow due to spinal cord injuries, birth defects, multiple sclerosis, or aging-related disorders including benign prostatic hyperplasia (BPH). To address these concerns, continence care products are globally used across medical facilities and they form an integral part of hospital & continued care in home settings for patients. It includes the products such as intermittent catheters, external/foley catheters, urine bags, and products for bowel management (colostomy bags, nerve modulation devices, irrigation systems).

Digital Patient Engagement - A Key Customer Acquisition Strategy

The key players operating in the global continence care market are investing in various service platforms and programs and patient support apps to retain their existing customers and encourage their users to upgrade to the newer devices and platforms. Major programs offer patients educational tools, access to nurses, advice on products & ability to capture and compare data. Leading players such as Convatec & Coloplast have launched a comprehensive patient support/nursing staff/apps to ensure a strong patient engagement.

For instance,
• The Coloplast® Care program offers:
o Dedicated Care Advisor to assist patients with their product and lifestyle, education and support.
o Product samples and tools to assist patients in their transition to using intermittent catheters or ostomy products.
o Assists patients in finding the right supplier for the product and insurance needs.
o Patients get monthly wellness education addressing lifestyle issues.

The Trend of Forward Integration - A Winning Strategy

The leading market players operating in the global continence care market are buying distributors and wholesalers to have deep-rooted penetration in key market regions. The control of distribution channels provides key players more ability to increase their market share even though the regulation requires distributors to carry competing products.

For instance,
• Over the years, Convatec entered into several mergers and acquisitions in the continence care market to establish its strong foothold in the global market.

Technological Advancements Are Driving the Global Continence Care Market

The global continence care market is technology-driven and is marked by consistent product enhancements and innovations.

For instance,
• In January 2022, Otsuka Pharmaceutical Factory launched Actreen, an intermittent urological catheter. It is a single-use catheter that can be used during self-catheterization in people who have lost the urge to urinate or who usually have difficulty urinating. The surface of the catheter is coated with a hydrophilic lubricant, which can be used immediately after opening, and also contains a product with an integrated urine collection bag that can be used according to the patient's condition.
• In March 2021, Hollister launched the Infyna Chic™ intermittent catheter, the latest in the company's line of hydrophilic catheter products, in United States.

Competitive Landscape Analysis: Continence Care Market

The global continence care market is marked by the presence of established market players such as Coloplast, Wellspect, Bard/BD, Hollister, Convatec, Teleflex, B. Braun, UROMED, Renew Medical, and VitalCare among others.

Growth Strategies Adopted by Leading Market Players to Establish Their Foothold in Continence Care Market

The global continence care market is marked by the presence of both established and new market players. All players operating in the global market have adopted both organic and inorganic growth strategies such as acquisitions, collaborations and new product launches to garner a higher market share.

For instance,
• In June 2022, Hollister was awarded a three-year group purchasing agreement for Urological products with Vizient, Inc., the nation's largest member-driven health care performance improvement company. The agreement allows Vizient members increased access through negotiated pricing to the full portfolio of the Hollister Incorporated Urological products, including its VaPro™ hydrophilic catheters.

The global continence care market is projected to continue its growth in the upcoming years due to the growing aging population, penetration potential of intermittent catheters (ICs), improving access to healthcare in emerging regions, expanding middle-class population, better awareness & healthcare coverage, and rising cases of incontinence.

Get Detailed Insights on Continence Care Market with a Sample Report PDF @ https://meditechinsights.com/continence-care-market/

Ruta Halde
Associate, Medi-Tech Insights
+32 498 86 80 79
info@meditechinsights.com
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Medi-Tech Insights is a healthcare-focused business research & insights firm. Our clients include Fortune 500 companies, blue-chip investors & hyper-growth start-ups. We have successfully completed 100+ projects in Digital Health, Healthcare IT, Medical Technology, Medical Devices & Pharma Services.

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