United States Digital OOH Advertising Market to Observe Strong Development by 2027, IMARC Group
Note: Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use sectors. These insights are included in the report as a major market contributor.
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United States DOOH Advertising Market Trends:
The increasing technological advancements and the expanding shopping complexes and malls are among the key factors driving the United States digital OOH advertising market. In addition to this, the growing digital display expansion, media fragmentation, audience measurement, traffic congestion, and travel time are also positively influencing the market across the country. Furthermore, the development of state-of-the-art display technologies, which include miniaturization and rollout of micro light-emitting diodes (LEDs), is acting as another significant growth-inducing factor. In line with this, the rising innovation in the internet of things (IoT) connectivity, artificial intelligence (AI), near-field communication, and beacons, which allow advertisers to focus on developing screens that can produce contextually relevant, intelligent and real-time content, is further stimulating the market growth. Apart from this, the emerging trend of using digital billboards, on account of their ability to engage audiences effectively and cost-effectiveness, is expected to bolster the United States digital OOH advertising market over the forecasted period.
United States DOOH Advertising Market Outlook:
Digital OOH advertising represents dynamic out-of-home advertisement techniques powered by digital signage technologies. In terms of format types, they can be categorized into digital billboards, video advertising, ambient advertising, etc. These digital OOH advertising solutions are generally used at airports, bus shelters, railway stations, medical waiting rooms, shopping malls, movie theaters, retail stores, and on major roadways. They help reach a larger audience, offer flexibility, are cost-effective, increase engagement through connectivity, etc. Consequently, digital OOH advertising techniques find extensive applications across numerous sectors in the United States, such as retail, recreation, banking, transportation, education, etc.
United States Digital OOH Advertising Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the United States digital ooh advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
United States Digital OOH Advertising Market Segmentation:
The report has segmented the United States digital ooh advertising market on the basis of format type, application, end use industry and region.
Market by Format Type:
• Digital Billboards
• Video Advertising
• Ambient Advertising
Market by Application:
Market by End Use Industry:
Explore Full Report Description At: https://www.imarcgroup.com/united-states-digital-ooh-advertising-market
Key Highlights of the Report:
• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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Asia Pacific Digital OOH Advertising Market: https://www.imarcgroup.com/asia-pacific-digital-ooh-advertising-market
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