Mobile Analytics Market Forecast To 2031 by Growing Players: Mixpanel, Splunk Inc., Teradata Corporation

The increase in penetration of smartphones, the growth in demand to receive new and actionable insight into buyers' preferences have boosted the growth of the global mobile analytics market. However, the surge in mobile advertising and the emergence of data analytics and big data have supplemented the market growth.

However, dearth of awareness regarding the benefits of mobile analytics and growth in privacy concerns hinder the market growth. On the contrary, the advent of several enterprises entering the industry to offer advanced solutions is expected to open lucrative opportunities to the market players in the future.

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Based on offering, the solution segment contributed to the highest market share in 2021, contributing to more than two-thirds of the global mobile analytics market, and is estimated to maintain its leadership status during the forecast period. This is due to the growing demand for advanced analytics and business intelligence tools along with an increase in the need for real-time business insights to make the fastest business decisions.

However, the service segment is projected to witness the largest CAGR of 21.8% from 2022 to 2031. The services related to mobile analytics provide services for various strategies and these strategies are expected to ensure smooth running and troubleshooting of any glitches within the solutions. These services associated analytics help in gaining knowledge of technologies, which are driving the expansion of the mobile analytics market.

Based on application, the mobile advertisement and marketing analytics segment held the highest market share in 2021, accounting for nearly half of the global mobile analytics market, and is expected to maintain its lead position during the forecast period.

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Mobile advertising and marketing analytics via mobile ads and the web are the most evolving and rapidly developing digital marketing channels, which fuels the growth of the segment. However, the targeting and behavioral analytics segment is projected to manifest the fastest CAGR of 21.3% from 2022 to 2031. This is owing to growth in adoption of cloud-based targeting and behavior analytic solution and improvement of security measures in behavior analytics.

By industry vertical, the retail & e-commerce segment held the largest share in 2021, accounting for nearly one-fourth of the global mobile analytics industry. Website and e-commerce trackers can collect data about the product their users browse and buy which helps increase efficiency across the supply chain. However, the travel & hospitality segment is expected to register the highest CAGR of 23.2% during the forecast period.

By enterprise size, the large enterprises segment is expected to register the highest CAGR of 21.3% during the forecast period, due to rise in smartphone and internet penetration along with emergence of disruptive digital technologies such as IoT and data analytics. However, the SMEs segment held the largest share in 2021, accounting for more than two-thirds of the global mobile analytics market.

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Adoption of mobile analytics solutions helps SMEs integrate with the global market by helping them gain better and faster business insights to support real-time decision-making and capitalize on future opportunities. This contributes toward the growth of the segment.

Based on region, global mobile analytics market across North America contributed to the highest share in terms of revenue in 2021, accounting for nearly two-fifths of the market, and is expected to maintain its dominance in terms of revenue by 2031. This is due to adoption of mobile analytics by the retail industry to streamline work processes.

However, market across Asia-Pacific is projected to manifest the fastest CAGR of 21.4% during the forecast period. This is owing to numerous economic and process benefits such as real-time data analytics and data analytics and rise in demand for smartphones and other connected devices as well as surge in need for internet access.

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