False Eyelashes Market Competitive Strategies, Key Manufacturers, New Project Investment by 2028

The false eyelashes market is expected to grow from US$ 1,377.28 million in 2021 to US$ 2,046.61 million by 2028; it is estimated to grow at a CAGR of 5.8% from 2021 to 2028.

False eyelashes are artificial eyelashes used to add volume to or extend the natural eyelashes. They are made from human hair, animal hair & fur, or a synthetic material. False eyelashes add volume to one's natural eyelashes and can have a transformational impact on one's appearance. Growing demand for customized and unique looks when it comes to makeup will strongly influence the market growth.

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The increase in disposable income and the need to enhance physical appearance among consumers is also propelling the demand for self-grooming products such as false eyelashes. Moreover, the growing adoption of false eyelashes by popular celebrities and social media influencers is anticipated to extend in emerging markets, thereby fueling the growth of the false eyelashes market over the upcoming years. Growing preference for false eyelashes among models and celebrities is also boosting the growth of the market. Since the last few years, increasing cosmetic and personal care products among celebrities and models has led to the rising popularity of false eyelashes.

American International Industries; Kiss Products, Inc.; Esqido; Huda Beauty; PDC Brands; MAC Cosmetics; PAC Cosmetics LLP; Kosé Corporation; Lilly Lashes; and House of Lashes are among the well-established players operating in the false eyelashes market.

The fashion industry is expected to witness numerous innovations in the coming years as new technology and changing customer trends and demands will transform the industry. There has been rising acceptance of eye-based beauty and personal care products among consumers of varying ages for permanent, occasional, temporary, or regular use. False eyelashes add volume to one's natural eyelashes and can have a transformational impact on one's appearance. Growing demand for customized and unique makeup looks will influence the market growth.

The report includes the segmentation of the global false eyelashes market as follows:

False Eyelashes Market, by Type

Strip Lashes
Individual Lashes
False Eyelashes Market, by Material

Human Hair
Synthetic
Animal Hair & Fur
False Eyelashes Market, by Distribution Channel

Supermarkets and Hypermarkets
Specialty Stores
Online Retail

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