Press release
Global Online Microtransaction Market Size and Forecast 2022-2031 | SmileGate (CrossFire), Riot Games, Inc., Nexon Co., Ltd., Wargaming.net, NCSoft, Activision Blizzard Inc
Online Microtransaction Market
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The global Online Microtransaction Market report by the business research company identifies the expansion of the gaming industry is to act as a major driver for the development of the online microtransaction market. Online microtransaction uses real money to gain access to currency in-game or virtual items, which improves the gaming experience of the player. According to Ernst & Young Global Limited's report published in 2019, the global games market is expected to reach $ 196.0 billion by the end of 2022, growing at a CAGR of 10.0%. Moreover, according to ResearchGate's conference paper published in December 2019 on the analysis of the microtransaction in the game market, the value of the video gaming industry has increased substantially over the last two decades.
The global online microtransaction market grew from $59.49 billion in 2021 to $67.28 billion in 2022 at a compound annual growth rate (CAGR) of 13.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting many markets across the globe. The online microtransaction market is expected to grow to $101.28 billion in 2026 at a CAGR of 10.8%.
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The regions covered in the online microtransaction market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Major players in the online microtransaction market are SmileGate (CrossFire); Riot Games, Inc.; Nexon Co., Ltd.; Wargaming.net; NCSoft; Activision Blizzard Inc.; Electronic Arts Inc.; Valve Corporation; Tencent Holdings Ltd.; NetEase Inc.; Microsoft Corp.; GungHo Online Entertainment Inc.; CyberAgent Inc.; The Walt Disney Co.; Ubisoft Entertainment.; Niantic Inc. and Take-Two Interactive.
The global online microtransaction market is segmented -
1) By Type: In-Game Curriencies, Random Chance Puchases, In-Game Items, Expiration
2) By Device: Mobile, Console, PC
3) By Model: Prepay Model, Postpay Model, Others
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The Online Microtransaction Market Report Contents Include
1. Executive Summary
2. Online Microtransaction Market Characteristics
3. Online Microtransaction Market Trends And Strategies
4. Online Microtransaction Market - Macro Economic Scenario
....
26. Africa Online Microtransaction Market
27. Online Microtransaction Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Online Microtransaction Market
29. Online Microtransaction Market Future Outlook and Potential Analysis
30. Appendix
This report covers the trends and market dynamics of the Online Microtransaction Market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.
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