Malaysia's Quick Commerce market majorly consists of food delivery, followed by grocery delivery and last mile logistics: Ken Research

1. Malaysia is one of the most profitable SEA regions to approach due to strong E-commerce penetration and rising expenditure.

Malaysia has the third highest E-commerce penetration amongst SEA countries at 82.9%. The movement restriction order also saw walk-in stores close for a period of time to limit physical interactions and mitigate the spread of COVID-19. As a result, Malaysians have turned to online commerce.

2. Expensive product registration, as well as product availability and seasonality, are important challenges for enterprises wishing to operate in the region.

For SMEs with no current relationships or presence in Malaysia, and no supply chains into China, a few access points exist, but full-scale entry into the market remains difficult. Two primary factors complicate entry. The main religions in Malaysia are Islam, Buddhism and Christianity. Therefore, Chinese New Year, Hari Raya, Eid, Prophet's Ascension and Ramadan are all causes for shopping and celebration, as are global events such as Single's Day. Malaysia, as with many Asian countries, love a bargain. With such frequency of sales, over time, shoppers have been trained to wait for price drops.

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3. A young population, technological advancement, and changing purchasing habits have become the backbone of Malaysia's rapid commerce growth.

Smartphones will become an increasingly important driver of online sales, Consumer purchasing habits are evolving, supported by the Malaysian Government's National E-commerce Strategic Roadmap, which seeks to promote growth in online retail and attract investment in the sector from global players. Malaysia's e-commerce sector is growing, with consumers beginning to warm up to the idea of technology-enabled payment systems, from traditional internet banking to mobile financing.

Key Segments Covered in the report: -

Malaysia Quick Commerce Market Segmentation on Demand Grocery

By Products Category

Beauty & Personal care
Packaged Food & Beverages
Staples
Fruits & Vegetables
Others

By Region

Metro & Tier I
Tier II & below

By Business Model

Dark Store Model
Marketplace Model

By Customer's Gender

Male
Female

By Delivery Time

0-30 mins
30-45 mins
45- 1 hour
1-2 hours

By Order Value

0-50
50-100
100-200
200-1000

By Customer's Age

16-24
25-34
35-44
45-54
55+

Malaysia Quick Commerce Market Segmentation on Demand Logistics

By B2B/B2C & C2C

B2B
B2C
C2C

By B2C End User

Grocery
Flowers
Shoes
Fresh Fruits & Vegetables
Others

By Regions

Urban Areas
Tier 2 and Rural Areas

By Average Delivery time taken

0-30 mins
30-45 mins
45 mins - 1 hr.
1 hr.- 2hr

Malaysia Quick Commerce Market Segmentation on Demand Food Delivery

By Region

Urban Areas
Tier 2, 3, Rural Areas

By Average Delivery Period

Under 30 Minutes
30-45 Minutes
45-60 Minutes

By Gender

Male
Female

By Age Group

18-24
25-34
35-44
45 above

By Frequency of ordering

Everyday
2-3 times a week
once a week
every 2 weeks
once a month
once every 6 months
once a year
less than once a year

By Cuisine type

Fast Food
Malay
Beverages
Chinese
Others

Key Target Audience

Quick Commerce Players
Ecommerce Companies
E-grocery Companies
Logistics Companies
Cold Chain Companies
Investors & Venture Capitalists

Time Period Captured in the Report:

Historical Period: 2017/22-2021
Forecast Period: 2022-2027F

Companies Covered:

Food Panda
GrabFood
Oddle
Quicksent
Airasia
Pandamart
GrabMart
Happyfresh
Lala Move
Borzo
GrabExpress
Pickupp

Key Topics Covered in the Report

Country Overview Malaysia
Ecosystem of Major players in the Malaysian Quick Commerce Market, 2022
Business Cycle and Genesis of Malaysia Quick Commerce Market
The Rise of Rapid Delivery (Quick Commerce)
Customer Journey: Traditional E-Commerce VS On-Demand Logistics
E-commerce statistics in Malaysia as compared to other regions
E-commerce penetration in Malaysia
E-commerce trends in Malaysian states
E-commerce vs Quick Commerce
Business Model Canvas of Quick Commerce businesses
On Demand Food Delivery Market in Malaysia
Market Segmentation for On Demand Food Delivery Market in Malaysia
Competition Analysis for On Demand Food Delivery Market in Malaysia
Future Forecast for On Demand Food Delivery Market in Malaysia
On Demand Grocery Delivery Market in Malaysia
Market Segmentation for On Demand Grocery Delivery Market in Malaysia
Competition Analysis for On Demand Grocery Delivery Market in Malaysia
Future Forecast for On Demand Grocery Delivery Market in Malaysia
On Demand Last Mile Logistics Market in Malaysia
Market Segmentation for On Demand Last Mile Logistics Market in Malaysia
Competition Analysis for On Demand Last Mile Logistics Market in Malaysia
Future Forecast for On Demand Last Mile Logistics Market in Malaysia
Industry Analysis
Regulations: Product Registration and Certification
Challenges in Market
Growth Drivers of the Malaysian Quick Commerce Market
Growth driven by Covid-19 pandemic
Malaysian Government's National E-commerce Strategic Roadmap
Sub-segments of the Malaysian Government's Digital Free Zone
Diversification Opportunity to Other Categories
Technologies to Leverage in the Malaysian Quick Commerce Market
Strategies followed by Food Delivery Player in SEA's
New Technologies

For more insights on the market intelligence, refer to the link below: -

https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/malaysia-quick-commerce-market-outlook-to-2026/596179-95.html

Related Reports by Ken Research: -

https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/india-quick-commerce-market-outlook-to-2027/561418-95.html

https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/vietnam-online-grocery-market-outlook-to-2026/524047-95.html

https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/vietnam-online-grocery-market-outlook-to-2026/524047-95.html

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This release was published on openPR.