Mobile Advertising Market

Millions of customers in developing countries are coming online for the first time on smartphones, driving the advertising shift from one that is desktop oriented to one that is mobile-centric or even mobile only. The mobile advertising market is anticipated to witness an exponential CAGR of 18.8% by 2022.

The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising market.

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The messaging segment has a single digit revenue share in the mobile advertising market and is projected to lose market share over the course of the forecast period. Customers typically do not read advertisements if they are delivered in message format and that is why this segment has a comparatively lower CAGR in the mobile advertising market. Companies looking at entering the messaging segment in the mobile advertising market are recommended to look at either North America or APEJ as both these regions are anticipated to surge past US$ 1.5 billion by end 2022.

The search segment has a revenue share of slightly over two fifth by format segment in the mobile advertising market and is expected to gain share. An absolute dollar opportunity of more than US$ 33 billion is waiting to be tapped in the search segment of the mobile advertising market from 2017 to 2022. Japan is the region to look out for in the search segment of the mobile advertising market as it is poised to witness the highest CAGR after APEJ.

The display segment accounts for more than half the revenue share in the mobile advertising market by format in 2017 but is predicted to lose market share going forward. Companies would be advised to target the North America display segment as the continent is likely to be worth more than US$ 20 billion by end 2022 - the only region to do so in the mobile advertising market
The arts & entertainment segment is quite popular in the mobile advertising market and it comprises a major portion of the revenue share in terms of category. North America alone represents roughly a third of the arts & entertainment segment in the mobile advertising market at the end of 2017.

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Hobbies & interests have a much smaller revenue share in comparison to arts & entertainment segment in the mobile advertising market. Nonetheless, this segment can scarcely be ignored entirely by key stakeholders in the mobile advertising market as it is projected to grow to a value of US$ 16 billion in 2022
The companies studied in the mobile advertising market include Amobee, Tune, Smaato, InMobi Technologies Private Limited, Millennial Media Inc, Pandora Media, Twitter, Chartboost, Facebook, and Google Inc

Target Arts & Entertainment in the Mobile Advertising Market

The arts & entertainment segment accounted for a revenue share of more than half by category segment in the mobile advertising market and is unlikely to cede this dominant position anytime soon. Companies would do well to channel their investment in either North America or APEJ as these two regions are predicted to push past a value of US$ 20 billion by end 2022, making them larger than all other regions by a substantial margin. Hobbies & interests are a considerably smaller opportunity as they represent a revenue share of approx. a sixth in the mobile advertising market by category.

Consumers in North America and Europe have a greater disposable income and more leisure time to focus on their hobbies and that is where the mobile advertising revenue lies as well. The style & fashion segment has a marginal revenue share in the mobile advertising market but should gain share over the five-year study period.

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Mobile Advertising Market Taxonomy

Region
North America
Latin America
Europe
Japan
APEJ
MEA

Format
Messaging
Search
Display

Category
Arts & Entertainment
Hobbies & Interests
Society
Science
Style & Fashion
Technology & Computing
Other Categories

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This release was published on openPR.