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Global Media Buying Agencies And Representative Firms Market Trends And Forecast Report 2022 | By Players, Types, Applications And Regions
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The global media buying agencies and representative firms market report by the business research company identifies increasing number of political events, sports events, festivals, and high-budget movies to be a major growth driver for the media buying agencies and representative firms market. For instance, for the 2020 US presidential elections, the Democratic Party has released ads in 14 Indian languages to encourage voters of Indian origin. The 2020 US election campaigns broke all records, with presidential and congressional candidates spending about $14 billion in total, more than doubling the cost in 2016. In 2020, Burning Man, one of the biggest global music festivals, hosted 70,000 people across the globe in Nevada, US, allowing advertisers to reach a large target audience at a time. As a result, crowd-gathering events such as political events, sporting events, and festivals are propelling the market for media buying agencies and representative firms.
The global media buying agencies and representative firms market grew from $70.82 billion in 2021 to $76.87 billion in 2022 at a compound annual growth rate (CAGR) of 8.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting many markets across the globe. The media buying agencies and representative firms market is expected to grow to $96.25 billion in 2026 at a CAGR of 5.8%.
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North America was the largest region in the organic food market in 2021. Western Europe was the second largest region in the global organic food market. The regions covered in the global organic food market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Major players in the media buying agencies and representative firms market are Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, Dentsu, Katz Media Group and Edelman.
The global organic food market is segmented -
1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services
2) By Mode: Offline, Online
3) By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment
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The Media Buying Agencies And Representative Firms Market Report Contents Include
1. Executive Summary
2. Media Buying Agencies And Representative Firms Market Characteristics
3. Media Buying Agencies And Representative Firms Market Trends And Strategies
4. Media Buying Agencies And Representative Firms Market - Macro Economic Scenario
5. Media Buying Agencies And Representative Firms Market Size And Growth
....
28. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market
29. Media Buying Agencies And Representative Firms Market Future Outlook and Potential Analysis
30. Appendix
This report covers the trends and market dynamics of the media buying agencies and representative firms market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.
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