Direct Mail Advertising Market Technology, Recent Trends, Future Growth Analysis Forecasts 2031|RR Donnelley, Valassis, Dai Nippon, Harte Hanks, Quad/ Graphics

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The global direct mail advertising market report by the business research company identifies benefits associated with direct mail advertising to be a major growth driver for the direct mail advertising market. The major benefits associated with direct mail advertising include high read rate, response rate, and personalization. The tangible benefits that direct mail offers along with the facility that personal and special messages can be delivered to the target customers, builds trust in customers. Also, direct mail tends to have a longer shelf life than email or digital marketing. According to the Postary (Postcard Marketing & Direct Mail Platform), the average response rate of the direct mail is around 2.7% - 4.4%, while the email has around 0.6%, which is comparatively very low. The average open rate varies between 57.5% - 85%, and the average return on investment is $4.09 (£3.22) for $1.27 (£1) spent on direct mail. Such benefits from direct mail advertising drive the direct mail advertising market.

The global direct mail advertising market grew from $71.57 billion in 2021 to $73.24 billion in 2022 at a compound annual growth rate (CAGR) of 2.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting many markets across the globe. The direct mail advertising market is expected to decline from $72.94 billion in 2026 at a CAGR of -0.1%.

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Major players in the direct mail advertising market are RR Donnelley, Valassis, Dai Nippon, Harte Hanks, Quad/ Graphics, Cenveo, Hibbert, Gunderson Direct, Greetabl and SaasMQL.

The global direct mail advertising market is segmented -
1) By Type: Postcards, Self-Mailers, Letters and Envelop, Dimensional Mailers, Catalogs
2) By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation
3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise

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The Direct Mail Advertising Market Report Contents Include
1. Executive Summary
2. Direct Mail Advertising Market Characteristics
3. Direct Mail Advertising Market Trends And Strategies
4. Direct Mail Advertising Market - Macro Economic Scenario
5. Direct Mail Advertising Market Size And Growth
....
28. Key Mergers And Acquisitions In The Direct Mail Advertising Market
29. Direct Mail Advertising Market Future Outlook and Potential Analysis
30. Appendix

This report covers the trends and market dynamics of the direct mail advertising market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.

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