Press release
In-App Purchase Market Report 2027: Growth, Analysis, Trends, Demand and Outlook
In-App Purchase Market Report
Report Metric
Historical: 2016-2021
Base Year: 2021
Forecast Year: 2022-2027
Download free sample of the report: https://www.imarcgroup.com/in-app-purchase-market/requestsample
Global In-App Purchase Market Industry Definition and Application:
In-app purchase (IAP) refers to the purchase of additional services and features in an application on tablets, smartphones, and computers. They are commonly available in consumable, non-consumable, and auto-renewing subscription-based variants. It provides access to additional features, digital goods, subscriptions, and premium content, directly within the application. It also provides access to promotions and helps to improve brand awareness and download rates. As a result, in-app purchases are extensively adopted across the health, fitness, gaming, education, learning, entertainment, music, travel, and hospitality industries.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Global In-App Purchase Market Trends and Drivers:
The market is primarily driven by the increasing demand for smartphones across the globe. In-app purchases are specially made through smartphone-based applications to acquire access to premium content and features. In addition, the widespread product adoption in health and fitness applications due to the rising health consciousness among individuals is contributing to the market growth. The users can buy access to customized diet plans, regular health checks, trainers, and discounted products via in-app purchases. Moreover, the sudden outbreak of the coronavirus disease (COVID-19) pandemic has escalated the download of social media, gaming, and entertainment-based applications, which represents another major growth-inducing factor. Besides this, the incorporation of digital wallets for in-app purchases to make the payment process smoother and faster is also contributing to market growth. Furthermore, the escalating product demand in gaming applications for purchasing hints, speed upgrades, and additional cosmetic items for characters is propelling the market growth. Other factors, including the rising penetration of high-speed internet, the escalating demand for e-commerce, healthcare, and educational applications, and the increasing expenditure capacities of consumers, are also creating a positive market outlook.
Browse full report with TOC: https://www.imarcgroup.com/in-app-purchase-market
Global In-App Purchase Market 2022-2027 Analysis and Segmentation:
Competitive Landscape:
The report has segmented the market on the basis on region, type, operating system, app category.
Breakup by Type:
Consumable
Non-Consumable
Subscription
Breakup by Operating System:
Android
iOS
Others
Breakup by App Category:
Gaming
Entertainment and Music
Health and Fitness
Travel and Hospitality
Retail and E-Commerce
Education and Learning
Others
Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Competitive Landscape with Key Player:
Apple Inc
Epic Games Inc.
Google LLC (Alphabet Inc.)
King.com Limited (Activision Blizzard Inc.)
Netflix Inc
Rakuten Group Inc.
Sony Corporation
Spotify Technology S.A.
Tencent Holdings Ltd.
The Walt Disney Company
Tinder (Match Group Inc.).
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United States Artificial Intelligence Market Report: https://www.imarcgroup.com/united-states-artificial-intelligence-market
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Asia Pacific Artificial Intelligence Market Report: https://www.imarcgroup.com/asia-pacific-artificial-intelligence-market
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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