The Global Prams & Strollers Market is expected to touch a market value of US$ 6.5 billion by the end of 2028, as per the latest market study by RationalStat

The report titled "Global Prams and Strollers Market" assesses the global and regional market based on product type, age, sales channel, and region. A comprehensive report provides a detailed historical and future market size with trend analysis. The market research report covers parameters including market share analysis, product mix by leading players, distribution channel, and growth of e-commerce, competition overview, strategic imperatives, annual sales figures, growth avenues, production overview, and competition assessment for the stakeholders operating in the market.

Market Overview and Dynamics: Penetration of Baby Prams & Strollers to rise during the Forecast Period

The baby prams & strollers are expected to grow at a CAGR of around 5% during the forecast period of 2022-2028. Primarily driven by rapidly growing urbanization and changing lifestyles of people across the globe.
The global prams & strollers market is anticipated to grow at a moderate growth in the next six years. An increase in the birth rate along with the rising safety concern, and an increase in the spending on baby care accessories are some of the key factors driving the demand for the global prams & strollers market. Moreover, rising technological advancements such as multi-functional features and customization as per consumer demand in baby care products are further fueling market growth.

North America is anticipated to contribute significantly to the market growth due to the growing number of single parents in the region as using baby strollers makes traveling easier for single parents. In Europe, the market is likely to get promoted by the growing influx of industry players with the increasing technological advancements in baby care products. The increase in infant and toddler population in countries such as China and India lead Asia Pacific to experience a substantial growth rate.

Segmental Analysis

• On the basis of age, the 0-6 month segment is expected to hold a prominent share as parents are comfortable taking their toddlers outside for travel and tours.
• Based on the distribution channel, the online distribution channel is likely to gain traction owing to the rising number of young parents and the growing importance of consumer education on childcare.
• On the basis of region, North America is dominating the global baby prams and strollers market due to the increasing number of nuclear families in the region.

Competition Analysis

The global baby prams and strollers market is fragmented in nature with the presence of various players operating in the market. Key players are focusing on providing more innovative strollers as per the needs and requirements of their customers.
Stakeholders and major manufacturing companies are adopting various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market. Mergers & acquisitions, partnerships, and collaborations are some of the strategies followed by industry players. Some of the key developments in the global baby prams & strollers market include,
• In December 2021, one of the Norwegian leading children's premium products companies, Stokke, announced the acquisition of Babyzen, a baby stroller manufacturer. The motive of the acquisition is to deliver a premium consumer experience and strengthen its revenue stream.
• In September 2020, Chicco launched new auto folding stroller - Goody, in India. This would enable company to diversify its product offering.

Some of the prominent players operating in the global baby prams and strollers market include Artsana S.p.A, Baby Trend Inc., Evenflo Company Inc., Graco Children's Products Inc., Bugaboo International B.V., Combi USA Inc., Baby Jogger LLC, INGLESINA USA INC., Pigeon Corp., Nuna Intl BV, Brevi Milano S.p.A, Dorel Juvenile, Stokke LLC, and BREVI MILANO S.P.A among others.
RationalStat has segmented the global baby prams and strollers market on the basis of product type, age, sales channel, and region.
• By Product Type
o Prams
o Strollers
 Lightweight Strollers
 Jogging Strollers
 Standard Strollers
 Multi-Optional System Stroller
 Others (Double/Triple Strollers)
• By Age
o 0-6 months
o 6-12 months
o 12-36 months
• By Distribution Channel
o Conventional Retail
o Modern Retail
 Specialty Stores
 Departmental Stores
 Supermarkets and Hypermarkets
 Baby Boutique
 Online/E-commerce
• By Region
o North America
 US
 Canada
o Latin America
 Brazil
 Mexico
 Rest of Latin America
o Western Europe
 Germany
 UK
 France
 Spain
 Italy
 Benelux
 Nordic
 Rest of Western Europe
o Eastern Europe
 Russia
 Poland
 Rest of Eastern Europe
o Asia Pacific
 China
 Japan
 India
 South Korea
 Australia
 ASEAN (Indonesia, Vietnam, Malaysia, etc.)
 Rest of Asia Pacific
o Middle East & Africa
 GCC
 South Africa
 Turkey
 Rest of the Middle East & Africa

For more information about this report visit https://store.rationalstat.com/store/global-baby-prams-strollers-market-analysis-forecast/

RationalStat LLC
Kimberly Shaw, Content and Press Manager
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Phone: +1 302 803 5429

RationalStat is an end-to-end US-based market intelligence and consulting company that provides comprehensive market research reports along with customized strategy and consulting studies. The company has sales offices in India, Mexico, and the US to support global and diversified businesses. The company has over 80 consultants and industry experts, developing more than 850 market research and industry reports for its report store annually.
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