Digital Marketing Software Market

According to IMARC Group's latest report, titled "Digital Marketing Software Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," The global digital marketing software market reached a value of US$ 56.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 141.7 Billion by 2027, exhibiting a CAGR of 16.4% during 2022-2027.

Digital marketing software offers a versatile approach for promoting goods and services through the use of the internet or electronic media. It relies on different channels such as instant messaging (IM), social media sites, and mobile applications. Digital marketing software allows organizations to build brand loyalty, increase customer engagements, generate reports and analytics and create landing pages. Moreover, digital marketing software is gaining traction across the globe due to the growing trend of location-based video and social media advertising.

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Market Trends

The global digital marketing software market is primarily driven by the increasing focus of various businesses on expanding their global consumer reach. The rising penetration of high-speed internet and smartphones and the growing influence of social media have also resulted in the increasing adoption of digital marketing software. It integrates digital channels that analyze different advertising campaigns in real-time. Besides this, with rapid digitization, more consumers are preferring online shopping and entertainment services. As a result, several companies are shifting toward e-commerce channels to sell their products and adopting digital marketing strategies to remotely advertise their goods and services. Furthermore, the integration of cloud-based solutions with digital marketing software offers benefits such as lesser investment in IT, cost-effectiveness, and ease of accessibility.

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The report has segmented the market on the basis of solution, service, deployment type, organization size, end use and geography.

Breakup by Solution:

Customer Relationship Management (CRM)
Email Marketing
Social Media
Search Marketing
Content Management
Marketing Automation
Campaign Management
Others

Breakup by Service:

Professional Services
Managed Services

Breakup by Deployment Type:

On-Premise
Cloud-Based

Breakup by Organization Size:

Large Enterprises
Small and Medium Enterprises (SMEs)

Breakup by End Use:

Media and Entertainment
Manufacturing
Retail
BFSI
Information Technology
Healthcare
Others

Breakup by Geography:

North America (U.S. & Canada)
Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
Latin America (Brazil, Mexico)
Middle East & Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.

Key highlights of the report:

Market Performance (2016-2021)
Market Outlook (2022- 2026)
Porter's Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

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