With Growing Female Workforce, Opportunities Burgeon for Overseas Fragrance Firms in Saudi Arabia

Perfumes are a crucial element of both women and men's grooming routines, as well as a sign of excellent taste and cleanliness. Perfumes are being increasingly worn by the women and men of Saudi Arabia because they express the user's personality, uniqueness, and style. Moreover, people are shifting from traditional (Arabian) to Western fragrances due to their changing tastes; thus, several Western brands, such as Elemis Ltd. and Christian Dior SE, are setting up shop in Saudi Arabia.

Most women consider fragrances to be a vital part of their identity. Ladies love fragrance, and it is one of the most-attractive and important personal care accessories for them. Some women prefer a light scent, while others prefer a powerful one. As a result, with the increasing female workforce, perfumes are becoming more fashionable and trendier. According to Our World in Data, in 2017, the female-to-male ratio of labor force participation was 27.99%, which increased to 28.29% in 2020. Similarly, men are also becoming attracted to scents as these products have a positive effect on the overall perception and enhance self-confidence.

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Many men use perfumes to complement their sense of hygiene, while some do it to create an attractive odor. As a result of the shifting perception toward scents as an important aspect of personal care among men, the demand for them is rising. Furthermore, the internet is playing a significant role in raising consumer awareness of scent items. On numerous platforms, such as Instagram, Facebook, Snapchat, and Twitter, Saudi Arabia has the largest count of users in the Middle East. Many beauty product entrepreneurs have grown in popularity by advertising their goods on social media networks.
Origin of Perfumes

The invention of perfumes is commonly credited to ancient Egyptians. They employed smells to memorialize religious and prayer rites, by burning resin, oils, and scented unguents. This method fulfilled a number of uses, such as securing the gods' protection and compassion. Scents were also used to communicate messages and prayers to the departed, as well as to cleanse and embalm the body.

Over antiquity, perfumes were not just limited to religious aspects, but also used for ordinary cleanliness. Spices, scents, and resins were plentiful in ancient Egypt, as well as imported from other places. such as the Indian subcontinent and Arabia. Imported quality woods, perfumed myrrh, resins, and incenses were some of the key elements in the smells of the periods.

Benefits and Importance of Perfumes

• Enhances Mood

One of the most-important advantages of using a perfume is that it enhances one's mood. People use perfumes that mirror their mood, to express it more effectively. Perfumes come in a variety of scents to suit different emotions, whether lively, shy, or restrained.

• Makes People Attractive

Among the most-essential of the five senses is that of smell. People might be drawn to someone merely due to the way they smell. Perfumes are high in pheromones, which attract people.

• Triggers Memories

Perfume can also serve as a powerful memory trigger. People are often associated with specific scents. Many women use their mothers' unique smell to relive childhood memories.

• Improves Sleep

Essential oils derived from chamomile, lavender, and ylang-ylang promote a comfortable and undisturbed night's sleep. They are recognized for having calming effects, which help people sleep better.

Wide World of Products Containing Fragrances

Shampoos, shower gels, body lotions, shaving creams, and body and hair oils are examples of cosmetics and personal care products that contain fragrant ingredients. In this regard, the rising consumer enthusiasm for health and wellness is creating new potential for scent evolution. While buying personal care products, people consider an appealing perfume to be an important component. For instance, Old Spice released three new perfumes, aloe-infused products, and clinical deodorants in January 2021. It also introduced the "Smell Ready for Anything" campaign to promote the new antiperspirant, bodywash, and deodorant products.

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A successful perfume is also one that positively reflects the company and ideally meets consumers demand from a marketing viewpoint. Additionally, most of the personal care firms are reinventing their products by employing organic and pleasant-smelling ingredients. Currently, people have become concerned regarding the side-effects of perfume chemicals, which is driving the shift toward organic ingredients.

Why People Are Using Luxury Fragrance Products More?

In Saudi Arabia, over two-thirds of the population prefers high-end fragrances to low-cost ones. This is because of the high individual income and the country's thriving oil and gas, banking, and financial industries. Moreover, Saudi Arabia is one of the fastest-growing economies in the world. The country is seeing rapid population growth, with young people serving as the most-effective catalyst for the rise in the demand for high-end fragrances.

Hence, with more people finding employment and witnessing a rise in their disposable income as a result, fragrance sales will boom further in Saudi Arabia, driven by companies' aggressive marketing strategies involving social media.

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