China Facial Makeup Market is projected to increase at a significant CAGR during 2020-2027 | Size, Share, Analysis & Forecast

The Facial Makeup Market in China is anticipated to expand at a significant CAGR during the forecast period (2020-2027).

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The factors driving the growth of China Facial Makeup Market includes, rise in woman's participation in the labor market, increasing millennials population, growing demand for luxurious beauty products and organic and natural makeup products and expansion in the cosmetic industry. According to the report published by International Trade Administration, the retails sales of cosmetic products has increased to USD 52.3 billion in 2020 to become World's second-largest beauty and personal care product market, which is expected to boost the Facial Makeup Market in China in the coming years. Moreover, the rising influence of Western Culture on the Chinese Society, increasing availability of makeup products at the e-commerce platforms, growing number of domestic brands and rapid urbanization, are further propelling the market growth in China. In addition, the increase in the promotion of Facial Makeup products through social media platforms, rising disposable incomes and growing investments by the leading players on research and development related activities, are further propelling the market growth in China.

However, the growth of China Facial Makeup Market is hindered due to rising concerns about the presence of harmful chemicals in Facial Makeup Products.

The leading players operating in the market are Kao Corporation, LVMH Moët Hennessy - Louis Vuitton, Coty, Inc., Estée Lauder, Inc., Shiseido Company, Ltd., Avon Products, Inc., Unilever, Procter & Gamble and L'Oréal S.A., among others.

Product: Segment Analysis

Based on product, the face powder segment is predicted to expand at a remarkable CAGR over the forecast period. The easy accessibility to face powder products through traditional stores and online platforms at affordable prices, rise in the working population and face powder helps in reduce sweat on the body and prevents from fungal infections, are some of the key factors responsible for the growth of the segment.

Distribution Channel: Segment Analysis

Based on Distribution Channel, the online segment is expected to capture the largest market share during the forecast period. The increasing smartphone penetration, improvement in the internet connectivity, availability of multiple e-commerce platforms, hectic lifestyles are promoting the use of online platforms rather than visiting outlets and rising disposable incomes, are contributing to the growth of the segment.

Market Segmentation

China Facial Makeup Market by Product

Face Powder
Facial Foundation
Facial Concealer
Face Bronzer
Blush
Others

China Facial Makeup Market by Distribution Channel

Supermarket
Convenience Stores
Online
Others

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