Out-Of-Home Advertising Market Insights 2022, Size, Global Trends, Industry Share, Growth Rate, Top Players, Business Opportunities, Demand, Forecast 2031
The global out-of-home advertising market reached a value of nearly $23,363.1 million in 2020, having increasing at a compound annual growth rate (CAGR) of 4.6% since 2015. The market is expected to grow at a CAGR of 7.5% from 2020 to reach $33,538.1 million in 2025. The global out-of-home advertising market is expected to reach $41,593.9 million in 2030, at a CAGR of 4.4%.
Growing digital out of home advertising will drive the out of home advertising market in the forecast period. The digital OOH is growing rapidly owing to several factors, including cost effectiveness, and high efficacy. Digital OOH helps in creating interactive and innovative campaigns. Besides, brands are increasingly looking to diversify their advertising expenditure through innovative omni-channel advertising strategies. Growth in digital OOH will drive the market for OOH, going forward.
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The out-of-home advertising market is segmented -
•By Type: Billboard, Transport, Street Furniture, Transit
•By Platform: Static, Digital
•By End-User Industry: Vehicle Industry, Food & Beverage Industry, Commercial And Personal Services, Consumer Goods, Health And Medical Industry
Major competitors in the out-of-home advertising market include JCDecaux SA, Clear Channel Outdoor Holdings Inc., Focus Media Holding Ltd., Lamar Advertising Co., OUTFRONT Media Inc.
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The out-of-home advertising (OOH) (also referred to as outdoor advertising) market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisements and promotional activities in out of home advertisement settings. Out-of-home advertising includes billboards and signs, digital bulletins, wallscapes, banners and posters.
The Table Of Content For The Out-of-home advertising Market Include:
1. Out-of-Home Advertising Market Executive Summary
2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
21. Key Mergers And Acquisitions In The Out-of-Home Advertising Market
22. Out-of-Home Advertising Market Opportunities And Strategies
23. Out-Of-Home Advertising Market, Conclusions And Recommendations
The Business Research Company's "Global Out-of-home advertising Opportunities And Strategies Market Report - Forecast To 2030" is the most comprehensive report available in market, providing data and statistics from over 60 geographies analyzed in more than 2500 market segments. The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by region and by country. Additionally, it evaluates the market's historic and projected growth and identifies significant trends and strategies that can be used to outperform the competitors in the sector.
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