openPR Logo
Press release

Increase in smartphone and internet penetration, Government support, consumer preference towards local language is expected to drive India Vernacular News and Content Platform: Ken Research

11-16-2022 11:07 AM CET | Media & Telecommunications

Press release from: Ken Research

Increase in smartphone and internet penetration, Government

Increasing Internet and Smartphone penetration, improving digital literacy, reduced internet charges and covid-19 pandemic have collectively influenced the demand of Vernacular users in the country. Players in Vernacular industry are providing multiple services in multilingual format aiming to cater the content demand from different parts of the country.

Multiple services are provided along with news and content such as jobs, matrimony, fantasy games among others. Establishment of Koo, an Indian language microblogging platform, marked as a major break in the industry, where they are competing with Twitter and might surpass their user base by 2023. The companies are however facing technology barriers with restrictions in website fonts, limited database access to build AI and ML, and Indic language chat-bot assistance.
Government program of training and assisting vernacular companies through their Vernacular Innovation Program to bridge the language barrier in the country.

Ministry of Electronics and Information Technology is working to build instant language translator in the country and the development of computer operating system 'Bharat Operating System Solution(BOSS)' by C-DAC in 19 Indian languages to increase the computer penetration in the country are boosting the vernacular space in the country. The new National Education Policy 2020 also focuses on multilingualism and mother tongue as the medium of instruction. Government is investing INR 1.13 Lakh Cr to provide government facilities in local Indian languages.

Several major investors such as Y Combinator, Temasek Holdings, Krafton, Westbridge Capital investing in the vernacular content platforms and multiple acquisitions in the Industry by DailyHunt, ShareChat, Koo and others. Tier 3 and Tier 4 cities audience are the major target by vernacular players due to their preference of consuming content in regional language, and unavailability of content sharing platform for these users. Ancillary services are provided on the news platform to generate revenue from multiple fronts such as matrimony features, job search, and fantasy gaming is provided on a subscription basis from the users. Content platforms are charging from the users through freemium model, by giving premium access to paid users.

To learn more about this report, Click here @ https://www.kenresearch.com/media-and-entertainment/advertising/india-vernacular-news-and-content-market-outlook-to-2027/596141-94.html

The report titled "India Vernacular News and Content Market Outlook to 2025: Driven by adoption of high rural smartphone and internet penetration, shifting consumer preference towards local language and content creation" by Ken Research suggested that the Vernacular News and Content platform market is expected to grow significantly owing to increasing internet and smartphone penetration in rural part of the country assisted with the government support. The government can establish a logistics manpower framework, establish a skills council for logistics; pricing at sea ports to attract FDI, revise regulations around customs licensing, promoting bonded logistics & strengthening trade relations with other countries. Covid-19 drive the growth of Vernacular Industry with the increasing in screen time of users and data consumption, especially in rural India with majority of migrant laborers went back to their native places.

Key Segments Covered in Indian Vernacular Industry: -
Indian Vernacular Market
By Business Model
Aggregator
Integrator
User Based

By Region of Operation
North
West
South
East

By Language
Hindi
English
Tamil
Telugu
Malayalam
Kannada and Others

By Content
Video
Written

Request for Free Sample Report @ https://www.kenresearch.com/sample-report.php?Frmdetails=NTk2MTQx

By Operation model
Free users
Paid users

Key Target Audience
Vernacular News players
Vernacular social media players
Vernacular written content players
Digital Advertiser
Vernacular Technology provider
Vernacular users
New Entrant in Vernacular space
Associated or affiliated Banks with Vernacular entities
Regulatory Bodies for Vernacular entities

Time Period Captured in the Report: -
Historical Period: FY'2017-FY'2022
Forecast Period: FY'2022-FY'2027F

Companies Covered:
Vernacular News Platforms
Dailyhunt
One India
News Point
Headline Network
Way2News
Lokal
PaperBoy
Vernacular Social Media and Content
ShareChat
Koo
Vokal
Pratilipi

Key Topics Covered in the Report
Overview of India Vernacular Industry
Vernacular India Market Overview
Vernacular India Market Sizing and Segmentation
Vernacular Industry Analysis
End User Analysis in Vernacular Players
Future sizing and outlook for Vernacular Industry
Competitive analysis of Indian Vernacular Industry Players
Value Chain Analysis of Vernacular players
Vernacular Industry Addressable market
Recommendations / Success Factors
Research Methodology

For more insights on the market intelligence, refer to the link below: -
https://www.kenresearch.com/media-and-entertainment/advertising/india-vernacular-news-and-content-market-outlook-to-2027/596141-94.html

Ken Research Pvt. Ltd.

Ken Research is a Market Research and Consulting Firm, based out of India, Indonesia and UAE. Since 2011, we have been assisting clients globally with our Syndicate and Bespoke Market Research and Advisory Services.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Increase in smartphone and internet penetration, Government support, consumer preference towards local language is expected to drive India Vernacular News and Content Platform: Ken Research here

News-ID: 2809255 • Views:

More Releases from Ken Research

Top Players Are Reshaping the India Telemedicine Market: Who's Leading and Why I …
In 2024, the India Telemedicine market was valued at USD 2.3 Bn, dominated by players such as Practo and Apollo TeleHealth due to their extensive doctor networks and full-stack digital infrastructure. From strategic acquisitions to AI-driven platforms, these leaders are setting new standards for virtual care delivery across India. New Delhi, April 14, 2025 Ken Research's latest Competitive Landscape Report 2025 on the India Telemedicine Market dissects how dominant players
Smart Parking for Smart Cities: Unveiling the Future of US Parking Management
Smart Parking for Smart Cities: Unveiling the Future of US Parking Management
What is the Size of US Parking Management Industry? US Parking Management industry is growing at a CAGR of ~% in 2017-2022 and is expected to reach ~USD Bn by 2028. The parking management in the United States is a substantial industry, driven by factors such as urbanization, increasing vehicle ownership & the need for efficient parking solutions. The market consists of various types of parking facilities: on-street parking, off-street parking lots,
The Transformative Growth of the US Acute Myeloid Leukemia Market
The Transformative Growth of the US Acute Myeloid Leukemia Market
What is the Size of US Acute Myeloid Leukemia Industry? US Acute Myeloid Leukemia Market is expected to grow at a CAGR of ~ % in 2022 and is expected to reach ~USD Mn by 2028. The US Acute Myeloid Leukemia market is the rapid advancement in precision medicine and targeted therapies. The emergence of innovative treatments tailored to the genetic and molecular characteristics of individual AML patients has transformed the
Shaping the Future of USA Solid Tumor Therapeutics Market
Shaping the Future of USA Solid Tumor Therapeutics Market
What is the Size of USA Solid Tumor Therapeutics Industry? USA Solid Tumor Therapeutics Market is expected to grow at a CAGR of ~% between 2022-2028 and is expected to reach ~USD Bn by 2028. The development of novel therapies like immunotherapies (checkpoint inhibitors, CAR-T cells), targeted therapies (kinase inhibitors, monoclonal antibodies), and precision medicine approaches has revolutionized solid tumor treatment, offering more effective and personalized options. Researchers are increasingly exploring

All 5 Releases


More Releases for Vernacular

3 gears that have enabled the Vernacular market in India to reach more than INR …
3 gears that have enabled the Vernacular market in India to reach more than INR 3500 Cr in FY'22: Ken Research Due to rapid digitalization in the country, more and more people have started consuming regional content online which has enabled the vernacular news and content industry to grow with ~60% CAGR during the years 2017 and 2022. The market has a huge potential to continue its growth with double-digit CAGR in
The Rise of the Indian language Internet user base will enable the India Vernacu …
The Indian vernacular market is growing by leaps and bounds due to the rising internet and smartphone users in India. Most internet users hail from lower-tier II cities and prefer consuming content and news in their regional language. As a result, the vernacular news and the content market is growing at a CAGR of ~60% between 2017 and 2022. 1.The number of Indian languages internet users has grown from 42 million
The Insurance of Tomorrow will be driven by Voice, Vernacular & Video — reveal …
Bengaluru, Karnataka, July 09, 2020 Mantra Labs an InsurTech100 firm specializing in AI-first products & Solutions and a Thought Leader in solving real-world front & back-office Insurer challenges announced the publication of “The State of AI Chatbots in Insurance” report curated based on perspectives from senior business managers & executives across the auto, home, life and health markets within the Indian Insurance Landscape. Over the last five years, Chatbots have become the
Integration Of Vernacular Medical Assistance In Defibrillators Proves Beneficial …
The key players operating in the Saudi Arabia defibrillators market are HeartSine Technologies, Inc., Cardiac Science Corporation, Philips Healthcare, Physio-Control Inc., Schiller AG, and ZOLL Medical Corporation. These players are anticipated to focus on improving and assuring product quality to end users to build goodwill with products that are safer, observes Transparency Market Research in its latest research report. Companies will also endeavor to expand their market share by raising
Integration of Vernacular Medical Assistance in Defibrillators Proves Beneficial …
Technological advancements in the research and development of defibrillators have been the primary growth driver for the defibrillators market across Saudi Arabia. Integration of vernacular medical assistance that provides audio and video help to paramedics has completely revolutionized the Saudi Arabia defibrillators market. Earlier, with only English being the language used for medical assistance, only the skilled professionals could use defibrillators. However, the addition of local languages as made is
Integration of Vernacular Medical Assistance in Defibrillators Proves Beneficial …
The key players operating in the Saudi Arabia defibrillators market are HeartSine Technologies, Inc., Cardiac Science Corporation, Philips Healthcare, Physio-Control Inc., Schiller AG, and ZOLL Medical Corporation. These players are anticipated to focus on improving and assuring product quality to end users to build goodwill with products that are safer, observes Transparency Market Research in its latest research report. Companies will also endeavor to expand their market share by raising