Matcha Tea Market Size In 2022 | Growth, Trends, Share, Revenue, Industry Analysis and Forecast by 2027

The latest research study "Matcha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027" by IMARC Group, finds that the global matcha tea market reached a value of US$ 2.75 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 4.28 Billion by 2027, exhibiting a CAGR of 7.50% during 2022-2027.

Covid-19 Impact: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Industry Definition and Application:

Matcha tea is a type of green tea prepared by picking and crushing tea leaves into bright green powder. It is obtained from the Camellia sinensis plant and is rich in vital nutrients such as minerals, vitamins, and health-beneficial polyphenols.

It also exhibits anti-inflammatory and antioxidant properties that promote healthier cholesterol levels and heart health, build bone strength, prevents the risk of cancer and diabetes, and enhance overall brain function. Matcha tea is widely consumed by individuals as it is a healthier alternative to traditional green tea and contains a stronger concentration of crucial nutrients and antioxidants.

Global Matcha Tea Market Trends and Drivers:

The market is primarily driven by rising product adoption in the food and beverage (F&B) industry. Matcha tea is utilized in various foods, such as salad dressings, smoothies, oatmeal, latte popsicles, iced tea beverages, and desserts. In line with this, the growing prevalence of chronic diseases, such as cancer, heart diseases, and diabetes, has led consumers to prefer matcha tea, which is augmenting market growth.

Moreover, with the rising popularity of matcha tea among individuals due to its low-calorie content, various key players are introducing new flavors such as mango, blueberry, vanilla, and mango peach to cater to a diverse consumer base. This, coupled with the launch of organic matcha tea cultivated without artificial pesticides and fertilizers, is positively influencing market growth.

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Global Matcha Tea Market 2022-2027 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these top key players include:
• AIYA Europe GmbH
• AOI Tea Company
• Celestial Seasonings (The Hain Celestial Group Inc.)
• Encha
• Grace & Green
• Green Foods Corporation
• Ito En Ltd.
• Marukyu Koyamaen Co Ltd.
• Midori Spring Limited
• Mizuba Tea Company
• Sasaki Green Tea Company
• Tenzo Tea
• Unilever plc.

Key Market Segmentation:

The report has been segmented the market into following categories:

Breakup by Product Type:
• Regular
• Flavored

Breakup by Form:
• Powder
• Liquid

Breakup by Nature:
• Conventional
• Organic

Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Specialty Stores
• Food Service
• Online Stores
• Others

Breakup by Geography:
• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

If you want latest primary and secondary data (2022-2027) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report, published report will be delivered to you in PDF format via email within 24 to 48 hours of receiving full payment.

Key highlights of the report:
• Market Performance (2016-2021)
• Market Outlook (2022- 2027)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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