ASUS & Intel UMaC: University Marketing Challenge

ASUS continues to organize academic activities to give students an opportunity to explore and test their talent in real business settings by researching and developing a marketing idea for today’s evolving technology and IT products and turning it into a practical and profitable business plan.

The project has been fully supported by “Intel”, which also wants to give student participants who enthuse about technology market an opportunity to join a practical activity that enhances their marketing planning skills. And that becomes the “ASUS & Intel UMaC: University Marketing Challenge” project.

“Although strategically marketing is presented in various formats, it has been all stemmed from the same source of concept. Therefore, we are trying to encourage campus students to think out of the box by expressing their creative idea on marketing strategy for the IT products. This will enhance their confidence and definitely is the true stage for enthusiasm young marketing planners to prepare themselves to start career in a more confidence manner,” said Mr.Pornthep Watchara-amnouy, Managing Director of ASUSTeK Computer (Thailand) Co., Ltd.

“As one of the world’s leading brands in global IT market, Intel always seeks innovative ideas for the brand to stay competitiveness. We are proud to be part of the project that not only gives Thai youths an opportunity to practice their marketing planning skills but also a true opportunity to understand and study Intel’s latest technology under the brand name ‘Intel® Centrino® Duo Processor Technology’,” said Mr.Accharas Ouysinprasert, the Country Manager of Intel Microelectronics (Thailand) Ltd.

Ms. Kittithida Prakasukarn, the Project Manager, explained on the UMaC project rules, saying that: “The participant teams consist of three students from same educational institutions whose age between 18 and 25 years old. They are welcomed to submit marketing plan for the technology and IT products either in Thai or English. Only ten finalists will be chosen by panel of professional marketing planner judges to give presentation in a final stage and only three of them will get rewarded.”

Registration will kick off from September 5 to October 12, 2007 and finalist teams are scheduled to be announced on the project’s official website on October 19, 2007. Only finalist teams will give presentations to panel of judges on October 24, 2007. For more information, please visit: www.umac2007.com or call: 0-2472-7590.

Media Contact:
ASUS & Intel UMaC: University Marketing Challenge Project Coordinator:
Khun Chayaporn Suptaveewang Tel: 02-465-7779 Fax: 02-472-5574
Email: chayaporn@minddeal.com
Or, “UMaC” Communications Team: Mr. Thanom Jitthammasatian
Tel: 085-157-2713 02-559-0198 ext. 17 Fax: 0-2559-0650
Email: thanom_j@pmb.co.th

About ASUS
Ranks in Business Week InfoTech 100 for the 8th straight year, ASUSTeK Computer Inc. (TSE:2357) is a leading provider of 3C total solutions. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, information appliances, desktop PCs, servers, wireless solutions, mobile phones and networking devices. With strong engineering capability, ASUSTeK won 1706 awards in 2005, translating to more than 4 awards per day. The company is the perennial leader of the motherboard and graphics card industries and a top 4 maker globally for notebooks.

About Intel
Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom.

This release was published on openPR.