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Marketing Automation Software Market is expanding at a compound annual growth rate of 15.1% during the period, 2022-2029 | Size, Share, Global Report
Marketing Automation Software Market
The Marketing Automation Software Market is expanding at a compound annual growth rate of 15.1% over the period, 2022-2029.
For Additional Insights, Click to Access Complete Report - https://www.gmiresearch.com/report/marketing-automation-software-market-analysis-industry-research/
The factors driving the growth of Marketing Automation Software Market includes growing focus by organizations on improving customer retention, increasing internet penetration rates, huge amount of data generated around the world and growing demand for personalized advertisements. According to the report publish by Statista, the number of active internet users in India were calculated around 462 million in 2018 and are expected to reach 900 million by the end of 2025, which will accelerate the market growth in the approaching years. Moreover, growing adoption of advanced technologies by companies such as Artificial Intelligence (AI), Big Data Analytics and Internet of Things (IoT), proliferation of smartphones and growing awareness amongst enterprise about promotional strategies, are some of the additional factors supplementing the Marketing Automation Software Market size. In addition, growing influence of social media platforms such as Facebook, Snapchat and Instagram, Government initiatives to promote digitalization and increasing investments by leasing players on research and development, are further contributing towards the Marketing Automation Software Market share.
However, growth of the Marketing Automation Software Market is hindered due to growing concerns related to data security and privacy.
The major players operating in the market are Salesforce.com, Inc., Adobe Inc., SAS Institute Inc., Microsoft Corporation, International Business Machines Corporation, HubSpot, Inc., Oracle Corporation, Acoustic L.P., Act-On Software, Inc. and Sendinblue, among others
Based on Application, the Social Media Marketing segment is predicted to expand at a significant CAGR during the forecast period
Social media platforms enhance search engine rankings, improves in-bound traffic, and are cost effective, are some of the features responsible for the segment's growth.
Based on End-User, the Entertainment and Media segment is projected to grow at a robust CAGR over the forecast period
Marketing Automation Software are increasingly used in entertainment and media industry because it helps in enhancing customer engagement through social media marketing and personalized e-mails, are propelling growth of the segment.
Based on Region, the North American region is anticipated to expand at a remarkable CAGR during the forecast period
Presence of the leading players such as Salesforce.com, Inc., Adobe Inc. and Microsoft Corporation, growing adoption of advanced technologies by major corporations, rising population growth rates and high per capita incomes, are some of the important factors augmenting the market growth in North American region.
Key Development
In 2019, Microsoft Corp. completed the acquisition of PromoteIQ, a marketing automation vendor. This acquisition will enable, PromoteIQ to use Microsoft's expertise in AI and machine learning to improve its marketing automation offerings.
Market Segmentation
Segmentation by Deployment
Cloud-Based
On-Premise
Segmentation by Application
Campaign Management
E-mail Marketing
In-bound Marketing
Lead Management
Mobile Application
Social Media Marketing
Others
Segmentation by End-User
Entertainment and Media
Financial Services
Government
Healthcare
Manufacturing
Retail
Other
Segmentation by Region
Asia Pacific
China
Japan
India
Rest of APAC
North America
United States of America
Canada
Europe
United Kingdom
Germany
France
Spain
Rest of Europe
RoW
Brazil
South Africa
Saudi Arabia
UAE
About GMI Research
GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.
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