Global Ready-to-Drinks (RTDs) Alcohol Market to reach over USD 85.5 billion by the year 2030

The global Ready-to-Drinks (RTDs) Alcohol Market is estimated to reach over USD 85.53 billion by 2030, exhibiting a CAGR of 11.2% during the forecast period.

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Recent trends show that RTD beverages are widely accepted over the world, and their market is expanding over time. The growth in demand is attributed to consumer convenience and preferences. Consumers are offered a fresh taste, and their perceptions of alcohol are refreshed. Ready-to-drink products (RTDs), commonly known as flavoured alcoholic drinks, are pre-mixed beverages prepared with a spirit or wine base and a non-alcoholic mixer such as juice or soft drink. Furthermore, RTD alcoholic beverages have a lower alcohol concentration than other alcoholic beverages. As a result, millennials are becoming more engaged in RTD alcoholic beverages.
The growing popularity of Ready-To-Drink (RTD) beverages among the younger generation and millennials are expected to propel market expansion. During the projected period, online distribution channels and the launch of alcoholic high-strength ready-to-drink beverages with natural and health-promoting components are expected to show profitable growth prospects. The COVID-19 pandemic accelerated this market growth by banning bars and restaurants during lockdown orders, forcing consumers to recreate their favourite cocktail experience or learn the art of cocktail mixing in the comfort of their own homes. During the midst of the pandemic, consumers resorted to alcohol based RTDs as a convenient option. However, the growing negative influence on alcohol consumption is projected to hinder industry expansion.

North America dominated the market in 2021 due to the rising popularity of RTDs in developed nations such as the United States and Canada, shifting customer preferences regarding their lifestyles, the introduction of novel and ethnic flavours, and inventive improvements in product releases. The United States accounted for the largest revenue share in the regional market due to rising customer demand for diverse flavours and shifting tastes toward on-the-go items. During the projection period, Asia Pacific is also expected to increase significantly. Because of rising alcohol consumption in countries like India and China, the area is likely to fuel the regional market growth.

List of Prominent Players in the Ready-to-Drinks (RTDs) Alcohol Market:
Anheuser-Busch InBev NV
Carlsberg Breweries A/S
Suntory Holdings Limited
Brown-Forman
Asahi Group Holdings, Ltd.
Bacardi Limited
Heineken N.V.
Diageo plc.
Davide Campari-Milano S.p.A.
Manchester Drinks, Loverboy
Simple Skiff Beverages, LLC (Ohza Mimosas)
Molson Coors Brewing Company
Black Magic Beverages, LLC
The SHS Group
Other Prominent Players

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Recent Developments:
• In Sept 2022, Coca-Cola and Molson Coors are expanding their fast-growing cooperation with the launch of a ready-to-drink cocktail. The RTD cocktails will be produced with 100% real spirits, including premium Mexican tequila, and will feature popular cocktails on bar and restaurant menus around the country. Topo Chico Spirited will be produced, distributed, and marketed by Molson Coors.
• In June 2022, The Coca-Cola Company and Jack Daniel's announced a global agreement to debut the traditional Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail alternative. The drink will be inspired by the classic bar cocktail and made with Jack Daniel's Tennessee Whiskey and Coca-Cola.

Segmentation of Ready-to-Drinks (RTDs) Alcohol Market-
By Type
• Hard Kombucha
o 3 to 5 % Alcohol
o 6 to 8 % Alcohol
o Others
• Hard Seltzers
o 0% to 4.9% Alcohol
o 0% to 6.9% Alcohol
o Others
• Cocktails and Long Drinks
• Flavoured Alcoholic Beverages
• Hard Coffee
• Hard Tea
• Wine Spritzers/Coolers
• Sake RTDs
• Other Types

By Distribution Channel
• Hypermarkets & Supermarkets
• Specialty Stores
• Other Distribution Channels

By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• Southeast Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of Middle East and Africa

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