Opportunities in Flavored and Functional Water Market will Reflect Significant Growth Prospects during 2020 - 2030

Water constitutes important portion of our life. The added flavors enhance the taste of water and possess numerous health benefits such as blood regulation, weight management, and appetite control. Furthermore, it's a good substitute for soda and other artificial beverages.

Consumers are inclining towards healthy options against use of aerated and sugary artificial drinks. The flavored and functional water market is gaining traction due to the increasing consumers' preference towards nutrient-based drinks.

𝐑𝐞𝐚𝐝 𝐑𝐞𝐩𝐨𝐫𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 -https://www.transparencymarketresearch.com/flavored-functional-water.html

Flavored and functional water is a healthy drink that provides instant energy. Rapid urbanization and fast paced life has resulted into a noteworthy rise in health-related concerns. Thus, consumers are attracted towards products that are easily available and do not hamper their health. Flavored and functional water is available in attractive packaging and bottles and is readily available. Hence, the consumer need is catered and this factor contributes in accelerating the growth of flavored and functional water market.

Flavored and functional water is a combination of purified water and water derived from minerals, vitamins, and herbs. In addition, it constitutes micro-nutrients, which offer health benefits. Leading market brands are investing and focusing on new technologies to establish their market dominance. R & D is being consistently carrying out to offer advanced products to the consumers as per their preferences. Mass merchandizing, branding, and strong supply chains have boosted the growth of flavored and functional water market.

𝐆𝐞𝐭 𝐏𝐃𝐅 𝐬𝐚𝐦𝐩𝐥𝐞 𝐟𝐨𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 -https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=1745

Various hyper markets and super markets are springing up attributing to strong distribution network. The flavored and functional water market is witnessing an exponential growth due to positive response of consumers to various marketing strategies such as bundling strategy and distribution strategy. Due to the outbreak of pandemic across the globe, leading brands are adopting online sales channels. The online presence of flavored and functional water triggered the sales and generated good revenue streams for market players.

The flavored and functional water market is growing at a steady pace. Several small companies and stand-alone brands are keen to pave their way through competition and establish themselves. Product development is the key strategy used by new entrants to compete against the existing key players.

As a result of saturation in the bottled water market, demand for functional and flavored water is growing. These belong to the latest generation of bottled water that boasts capability of improving the immune system.

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 -https://www.transparencymarketresearch.com/sample/sample.php?flag=CR&rep_id=1745

Fascinated by the claims of novel H2O drinks, consumers are briskly replacing old-fashioned mineral water, briskly elevating flavored and functional water as their favorite.

Sales uptick in the functional and flavored water market is resulting from overarching consumer trend in favor of better-for-you alternatives. The demand for healthier replacements for high-sugar drinks is paving way for the market's bright future. However, price continues to remain a primary factor, determining purchase pattern for functional water.

Despite this, brands are continuing with their premium offerings with a range of label claims, expecting to fetch improved sales and higher market revenue. Further on, innovations in bottling technologies are likely to establish a stronghold for the flavored and functional water market in the retail landscape.

Functional water is fortified with micro-nutrients and it has successfully created a niche for itself in the consumer market. Besides this, the market boasts novel ingredients, which has been a key factor helping it gain traction in the last few years. Functional water also offers better nutrient profile, which is expected to foster growth opportunities.

𝐌𝐚𝐤𝐞 𝐚𝐧 𝐄𝐧𝐪𝐮𝐢𝐫𝐲 𝐛𝐞𝐟𝐨𝐫𝐞 𝐁𝐮𝐲𝐢𝐧𝐠 -https://www.transparencymarketresearch.com/sample/sample.php?flag=EB&rep_id=1745

Brands are Focusing on Mass-merchandizing and Building Strong Distribution Network
One thing, the market players are making impressive gains from is the mass merchandizing of their products. There is immense focus towards building a strong distribution network.

Consumers were positively responding to bundling strategies, aiding expansion of the market size until the unprecedented COVID-19 outbreak. The ongoing pandemic has revealed vulnerabilities of several companies.

Indefinite lockdown imposed to contain the spread of the virus has caused supply chain disruptions around the world, compelling market players to rethink their distribution strategies.

Consequently, some of the leading brands have swiftly shifted to online forums to keeping sailing afloat even amid pandemic crisis. Functional water brands are seeing this as an incredible opportunity to penetrate deeper across high potential market. Greater visibility allowed by online presence is stoking revenue generation in the market.

Asia Pacific Offers Lucrative Prospects, US Continues to Remain Lucrative

The flavored and functional water market is quite established in the US and Europe.

𝐀𝐛𝐨𝐮𝐭 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡

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𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬:

Nikhil Sawlani
Transparency Market Research Inc.
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