Web Analytics Market, Research Report

Web Analytics Market, Real-time consumer activity data is provided by web analytics, which also uncovers hidden information in each interaction's data. Additionally, there are a growing number of online shoppers around the world, particularly in emerging economies, where ASSOCHAM predicts a yearly increase in online sales of around 115%.
The market for web analytics is significantly expanding due to the rising demand for information about online buying behaviors. Web analytics is essential for making tailored product suggestions, identifying user shopping patterns, and assisting marketers in executing effective marketing campaigns.

Another development in the market under study is the growing significance of mobile analytics solutions. The use of mobile devices to access websites is increasing dramatically as smartphone adoption rises. The banking industry will be closely followed in terms of demand for mobile analytics solutions by the retail sector, particularly e-commerce operations. The BFSI sector's growing need for automation and e-commerce enterprises' efforts to provide individualized shopping experiences are likely to drive significant revenue growth for the web analytics market globally.

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Global Web Analytics Market: Major Players
Webtrends Inc.
Facebook Inc.
Applied Technologies Internet S.A.
Hootsuite Inc.
Yahoo! Inc. (Verizon)
Google LLC
comScore Inc.
Splunk Inc.
IBM Corporation
Adobe Systems Incorporated.
Microsoft Inc.
Teradata Corporation
MicroStrategy Incorporated
SAS Institute
Tableau Software
SimilarWeb Ltd.

Global Web Analytics Market: Types
Software
Services

Global Web Analytics Market: Applications
Online Marketing
Marketing Automation
Mobile Analytics
Content Marketing
Social Media Management
E-mail Marketing
Targeting and Behavioural Analysis
Display Advertising Optimization
Multichannel Campaign Analysis

Global Web Analytics Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Web Analytics market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of the Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter's five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
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