Press release
Yoga Cards for Community
If a picture is worth a thousand words, what if that picture could talk?No longer limited to the magic of Harry Potter and special effects, 108 Yoga Road is using QR codes to bring images to life with their interactive yoga card deck.
108 Yoga Road's new crowd-funding project, Yoga Cards for Community, links a unique online Yoga membership community with a deck of interactive Yoga-pose cards. Yoga Cards for Community is set to remove the barriers to starting Yoga, as well as give back to Yoga teachers and studios.
The crowd funding for this first-of-its-kind social enterprise has been set up on the crowd-funding platform Lift Women, which connects, inspires and empowers women and girls to start their own business and live life to its fullest potential.
108 Yoga Road is seeking $5,000 to fund the development of the cards which will break down the basics of common poses with detailed video instruction. To put your new found expertise to use a supporting membership is also on offer.
The membership site will be set up as a co-op where yoga teachers and studios that upload content will share the profits.
Supporters can sign up to get early-access membership at a pre-launch special price, and be first to get the yoga-pose card deck. Pledge-rewards also include 108 Yoga Road's innovative Feelix Yoga strap.
The card-deck will be available prior to Christmas 2022. The app and membership site are set to launch in January 2023.
108 Yoga Road founder Jen Paynter says the unique community will support people wanting to learn Yoga with in-depth guidance to learn yoga poses from the ground up.
"Right now there are many people suffering from mental health issues and other health issues. Yoga has been proven to help in many ways, but there are barriers to people accessing Yoga. Most of these are a result of social media images depicting yoga as exclusively for the young, thin and bendy. This leads to people feeling insecure about joining a class. The intention behind this project is to share the magic of yoga with those that need it. Without the special effects or photoshopping."
**Crowd-funding link**
https://liftwomen.com/projects/yoga-cards-for-community/
108 Yoga Road
PO Box 421, Glenhuntly, Victoria 3163 AUSTRALIA
Media Contact:
Jen Paynter
hello@108yogaroad.com
108 Yoga Road is a female run, independent company founded by yogi and teacher, Jen Paynter. Jen believes that products can and should be environmentally responsible, beautiful, well-made and functional. She also thinks the world would be a better place if more people did yoga.
108 Yoga Road provides quality yoga resources, and to create ethical and sustainable products from recycled goods right here in Australia choosing to re-invest profits into into researching circular economy solutions.
108 Yoga Road is the proud creator of the Feelix Yoga Strap, a box of interactive Yoga pose flash cards, and a unique Yoga membership app/Website with access to yoga-pose instruction and transformational Yoga classes from professional teachers.
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