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Top 4 Digital Signage Trends in 2014

01-08-2014 07:46 PM CET | IT, New Media & Software

Press release from: Cayin Technology Co., Ltd.

Dynamic Digital Signage Content

Dynamic Digital Signage Content

One more month to go CAYIN is going to showcase its brand-new digital signage players embedded with an upgraded SMP-NEO software system at the ISE 2014. At the show, CAYIN is also going to demonstrate the top 4 digital signage trends in 2014.

To connect people through a more innovative and engaging way is the main purpose of deploying digital signage. How can people get more involved through digital signage? How can we take advantage of digital signage to enhance our daily communications? CAYIN is going to highlight 4 key trends of digital signage at ISE 2014.

• User-Friendly Content Development Is Essential
A good content can both successfully captivate the target audience and enhance the value of digital signage. In order to allow the user to easily manage and create digital content, CAYIN has designed a new intuitive user interface with a simple content development tool (Skin Editor), which makes the content creation more flexible and easy to use. To increase the possibility of creative content development, CAYIN’s high-quality multimedia playback can now support 1080p Full HD video, Flash, HTML5, and various types of digital content. Moreover, the rich library and cloud resources are also ready to provide users with a wide range of materials for free.

• Interactive Digital Signage Is Catching On
These days, people are more used to relying on their mobile devices to collect information and communicate with the world. Using mobile devices to interact with digital signage is truly a great way to engage customers. At the show, CAYIN is going to showcase how users can get instant access to information on their smartphones or tablets by scanning QR codes and further interact with digital signage directly through their mobile devices.

• Data and Live Information Leverages Communications
Sharing with the world through digital signage becomes easier than ever. By knowing the high connection between the Internet and our daily lives, CAYIN provides a wide spectrum of options for users to present live information and live video on screens. Users can retrieve real-time web content, including Twitter, currency rate, weather and many more. Retrieving specific sections on a web page is also allowed, so there will be no need to key in the data manually. If you want to stream live video, there are also three types of live video sources available for users based on different project requirements: Local Input, LAN, and WAN.

• Analytics Becomes More and More Important
Analytic-driven digital signage can be a great help, not only for advertisers to manage their budget and evaluate their ROI, but also for marketers to collect insights that help them provide relevant content at the right place at the right time. CAYIN provides advanced software SuperMonitor 3 and SuperReporter 2 which can meet the needs of learning important data from digital signage and further provide a better chance for marketers to boost their marketing opportunities.

CAYIN sincerely welcomes you to visit ISE 2014, the largest professional AV and system integration trade show in Europe, on February 4-6, 2014. You are more than welcome to visit CAYIN and share its innovative evolution in the digital signage world. Booth No. 8-F182

About CAYIN Technology
CAYIN Technology offers a complete portfolio of appliance-based digital signage solutions, including media players, servers, and software, for various commercial applications, such as education, transportation, retail, hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide and has successfully set up various application references globally. In order to best facilitate the deployment of CAYIN products, the company also provides tailored services to satisfy the ever-growing market demand for almost limitless applications.

Media Contact
CAYIN Technology Co., Ltd.
Connie Tseng
Tel: +886-2-2595-1005 ext. 285
Fax: +886-2-25951050
Email: press@cayintech.com
Address: 8F, No. 577, Linsen N. Rd.,
Taipei City 104, Taiwan
Website: http://www.cayintech.com

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