Luxury Lingerie Market -Growth, Trends, Covid-19 Impact, And Forecasts (2022 - 2028)

Market Overview:

The Luxury Lingerie Market is anticipated to develop at a significant growth rate over the analysis period 2022-2028, considering the base year as 2021.

Luxury lingerie is a fashionable and seductive undergarment. Luxury lingerie includes bras, knickers, bodysuits, corsets, camisoles, and a variety of other items. They are made from materials that are flexible, sheer, stretchy, or decorative, such as Lycra, silk, polyester, nylon (nylon tricot), satin, lace, and sheer fabric. Luxury lingerie is also made from cotton or synthetic undergarments. Beautifully designed and appealing innerwear has a positive impact on the minds and bodies of women. Luxury lingerie can inspire a woman to dress up on the outside as well.

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Market Dynamics:

Driver:
The growing working-woman population has significantly increased consumers' per capita disposable income, which has influenced spending behavior. As the female population becomes more independent, there is an increase in their desire to live a standard lifestyle. In addition, the working woman population has become more conscious of her cleanliness, appearance, and quality of life, gravitating toward more comfortable and luxurious lingerie products. As women's purchasing power has increased, sales of luxury lingerie have increased rapidly around the world.

Opportunities:
To bridge the gap between consumers and marketers, social media offers a potential growth opportunity for product launches and branding. Women's widespread adoption of social media trends has transformed the business environment, creating profitable opportunities for key manufacturers. Social media influencers create and post blogs on social networking sites such as Instagram, Twitter, Facebook, and YouTube to increase the sales of luxury lingerie around the world. Manufacturers also use social media sites to promote their brands and build relationships with key customers by providing exclusive deals. Furthermore, the rapid rise in social media videos and posts aimed at clothing style, fashion, and intimate wear presents a new opportunity for the luxury lingerie market to expand at a rapid pace.

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Segmentation Analysis Of Luxury Lingerie Market
By Type, the Bra segment holds the major share of the luxury lingerie market worldwide. Bras are significant in allowing the wearer to express their personality, as they contribute to the final breast shape.

By Distribution Channel, the online segment accounted for the rapid growth of the luxury lingerie market all across the world. The E-commerce sector has been a boon for the growth of this segment.

By Type
• Bra
• Knickers
• Camisole
• Shape Wear
• Others

By Distribution Channel
• Online
• Offline

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Regional Analysis Of Luxury Lingerie Market
North America dominates the luxury lingerie market owing to the growing fashion trends, high disposable incomes, high demand for premium and luxury brands, as well as the presence of prominent players in this region. The expanding luxury lingerie product portfolio of key companies in this region is one of the most remarkable growth factors cushioning the market. Major manufacturers of luxury lingerie have interestingly increased their focus on designing high-quality and premium products for each shape and size. High preference for premium lingerie has also contributed to the increased growth of the
regional market.
By Region
• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, Southeast Asia, Rest of APAC)
• Middle East & Africa (GCC Countries, South Africa, Rest of MEA)
• South America (Brazil, Argentina, Rest of South America)

Top Key Players Covered In Luxury Lingerie Market
• Victoria's Secret
• LaSenza
• Maniform
• Fruit of the Loom
• Agent Provocateur
• Honey Birdette
• La Perla
• Fleur du Mal
• Coco de Mer
• Cosabella
• Jockey
• Savage & Fenty
• MarieMur
• Third Love
• Adore Me
• Enamor

Key Industry Development In The Luxury Lingerie Market

In May 2022, Victoria's Secret & Co. launched VS&Co-Lab, an inclusive shopping experience for all customers. This curated digital platform connects the modern consumer with unique brands, bringing their stories and their intimates, lifestyle, and swimwear products to the forefront. VS&Co-Lab was launched as a new section on VictoriasSecret.com, where it showcases brands that align with its values of innovation and inclusivity.

In August 2020, Liberté launched a collection at Journelle which is a go-to destination for luxury lingerie. It's a major move for the young brand. The launch majorly focused on a size-inclusive lingerie line that features bra sizes from 32C to 38H and underwear from XS to 2XL. The company further stated that the launch was a really beautiful and wonderful moment to know that they have been brought into the fold of the lingerie industry. They also stated that people are accepting the brand in the same space that they would accept and embrace other well-established brands.

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Reasons to Buy Luxury Lingerie Market Report:

• The new players in the Luxury Lingerie Market and the potential entrants into this market can use this report to understand the key market trends that are expected to shape the market in the next few years.
• The key technologies that could impact the global Luxury Lingerie market have been covered in detail.
• The report can be used by the sales and marketing team to formulate their medium- and long-term strategies and to reconfirm their short-term plans.
• The report would help the sales and the marketing team to understand the key segments across the top countries which have been analyzed in the report.
• The opportunity analysis chapter identifies the key hot spots within the Global Luxury Lingerie Market.
• The company profiles include company overview, products & services offered by the company, recent news updates, and SWOT analysis for ten companies.

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