Press release
Rising Preference for Flavored Drinks to be a Huge Trend in RTD Alcoholic Beverages Market
Market OverviewMarket Research Future (MRFR) expects the RTD Alcoholic Beverages Market to touch USD 38,438.7 Million by 2030. It is also anticipated that the market size can blossom at a rate of 4.44% from 2022 to 2030 (review period). We will provide COVID-19 impact analysis with the report, along with an in-depth review post the coronavirus disease outbreak.
Key Boosters and Restraints
Alcohol remains a highly popular beverage around the world, a commonly consumed ready-to-drink product that is leading the RTD alcoholic beverages market to greater heights. Addition of a variety of flavors in RTD alcoholic drinks, depending on the latest trend and demand, can be another favorable aspect in the market. Some of the flavors that are in great demand include citrus, spices, tropical, berries, and more. Since the consumer demand for flavored beverages is rising at a promising rate, many manufacturers are sharpening their focus on introducing new RTD alcoholic beverages into the market. Another effective tactic that helps draw in a greater number of consumers is the introduction of flavored alcoholic beverages in different packaging, such as canned wine and high strength premix.
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The RTD alcoholic beverages market also gets a significant boost from the fast-emerging premiumization trend, primarily among the youth populace. Millennials along with the younger generation are quite interested in premium products. Besides, the prevalent concept among this demographic is of shareability, which is further encouraged by the high popularity of social media. Facebook, Instagram, and more are such platforms where RTD alcohols and similar products are quickly gaining traction, with brand recognition growing rapidly among consumers.
Considering the opportunities that lie in the growing popularity of flavored alcohol worldwide, many of the leading firms are launching new and more innovative products that can potentially capture a bigger consumer base across regions. Also, the increasing lucrativeness of the global market is prompting several companies to gain entry and establish themselves, armed with exciting new launches and more.
For instance, in September 2020, The Clean Liquor Company, with the aim to successfully enter the ready-to-drink segment, launched Clean Rum & Cola and Clean Gin & Tonic RTD alcohols. Clean Gin & Tonic has been made using low-alcohol spirit and is a blend of various botanicals like grapefruit, juniper, mint, cardamom, cinnamon, and ginger.
Browse In-depth Market Research Report: https://www.marketresearchfuture.com/reports/rtd-alcoholic-beverages-market-7920
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About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), & Consulting Services. MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients.
NOTE: Our Team of Researchers is Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.
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