Prevalence of HAIs Leads to Surge in Antimicrobial Coatings Market

The increasing awareness of safety, hygiene, and stringent regulations are driving the antimicrobial coatings market. The surge in the application of antimicrobial coatings over powerful cleaning agents and disinfectants leads to market expansion. Disinfectants prevent germs from sticking to the germs and thus curbing their spread. The medical and healthcare sector significantly utilizes antimicrobial coatings to prevent hospital-acquired infections.

Per the data provided by the office of disease prevention and health promotion, HAIs account for 1.7 million infections and 99,000 deaths each year in American hospitals. Around 32% of HAIs are urinary tract infections, 22% are surgical site infections, and 14% contribute to bloodstream infections. The growing concerns over HAIs lead to market proliferation. Healthcare professionals prefer antimicrobial coatings instead of disinfectants or cleaning agents to mitigate the surface's deposition of microbes such as bacteria, viruses and fungi.

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There is a rising trend of research on various coating materials in the antimicrobial coatings market. Since the COVID-19 pandemic hit, numerous manufacturers have been attempting to develop coatings that can damage the cell structure of the virus. Companies are investing in research and development of antimicrobial coatings to build products to kill various types of germs on various surfaces. Nerolac Excel Virus Guard, an emulsion paint developed with Japanese Shiqy Technology, is utilized to reduce microbial growth.

The COVID-19 pandemic increased the demand for healthcare goods and services, resulting in a boom in the antimicrobial coatings market. The expenditure on public health has also increased to prevent the spread of the virus. The rising concern over healthcare-associated infections and COVID-19 infections led to increased demand for antimicrobial coatings. The powder coatings have higher demand in the market, ascribed to their ability to change the material's surface properties by utilizing physical, chemical and biological attributes. Powder coatings are long-lasting, less toxic and more durable.

North America is a significant contributor to the antimicrobial coatings market, ascribed to the increased non-residential construction projects such as academic and research institutions, schools and hospitals. For instance, the rise in the construction of healthcare facilities in the U.S. is facilitated by the affordable healthcare act. Moreover, HVAC companies are utilizing antimicrobial coatings on their products' interior systems, considering the stringent hygiene regulations of the country, which leads to expansion of the market.

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The major key players in the antimicrobial coatings market are Nippon Paint Co. Ltd., AkzoNobel N.V., Burke Industrial Coatings LLC, and Sono-Tek Corporation. They are focusing on the launch of new products. For Instance: Pharma Paint S.R.L. launched M55, an antiviral coating paint, to decrease the virus stabilization on various surfaces, including high risk-environments such as gyms, healthcare facilities and public transportation, in March 2021. Similarly, Corning Incorporated collaborated with Nippon Paint Co. Ltd. to launch the first antiviral kids' room paint by Nippon Paint in China.

Therefore, the rising prevalence of HAIs and increased awareness of preventive measures to curb the spread of germs propels the market.

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