In-App Purchase Market By Product, Technology And Global Forecasts To 2031

The global in-app purchase market report by the business research company identifies the increasing downloads of video streaming, gaming, and health and fitness applications are expected to be a major growth driver for the in-app purchase market. The increasing usage of mobile applications allows more users to access content and increases the pool for in-app purchases. For instance, according to APP ANNIE, in 2021, mobile users downloaded 140 billion new apps by the end of 2021 globally, which is approximately 10 billion more than in the year 2020, and approximately 20 billion more than in the year 2019. Therefore, the increasing downloads of video streaming, gaming, and health and fitness applications are expected to drive the market.

The global in-app purchase market size is expected to grow from $113.99 billion in 2021 to $141.52 billion in 2022 at a compound annual growth rate (CAGR) of 24.1%. The in-app purchases market size is expected to grow to $342.05 billion in 2026 at a CAGR of 24.7%.

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Asia pacific was the largest region in the in-app purchase market in 2021. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-app purchases market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

Major players in the in-app purchase market are Apple Inc, Epic Games Inc., Google LLC (Alphabet Inc.), Netflix Inc, Rakuten Group Inc., Spotify Technology S.A., Tencent Holdings Ltd., The Walt Disney Company, Tinder (Match Group Inc.), Amazon Inc, Flipkart, Myntra, Ajio, Supercell, and Machine Zone

The global in-app purchase market is segmented -
1) By Type: Consumable, Non-Consumable, Subscription

2) By Operating System: Android, iOS, Others

3) By App Category: Gaming, Entertainment and Music, Health and Fitness, Travel and Hospitality, Retail and E-Commerce, Education and Learning, Others

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The In-App Purchase Market Report Contents Include
1. Executive Summary
2. In App Purchase Market Characteristics
3. In App Purchase Market Trends And Strategies
4. Impact Of COVID-19 On In App Purchase
5. In App Purchase Market Size And Growth
....
26. Africa In App Purchase Market
27. In App Purchase Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The In App Purchase Market
29. In App Purchase Market Future Outlook and Potential Analysis
30. Appendix

This report covers the trends and market dynamics of the In-App Purchase market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.

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