Mobile Medical Apps Market Emerging Factors, Future Demands, and Key Players

Mobile Medical Apps Market: Introduction

Medical mobile apps have made rapid emergence in the health care industry in the past few years. Their role in improving patient experience has intensified more than ever, and have helped proponents of patient care providers to overcome geographical barriers. Medical apps used by mobile phone users have also increased.

Smart phones and mobile apps are largely used in areas of health care such as health education, health management, data management, health information, and relative workflow processes. Various mobile phone apps have been developed to monitor the health of patients and provide the relative data to physicians. Modern age technology drives the global mobile medical apps market, as it saves time and proves much beneficial in providing medical care to patients in remote areas.

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The health care industry has exhibited the need of such innovative technologies. Smart phones are playing a vital role in the healthcare industry by making medical services easier and even replacing some of the work that would have previously been done on laptops or desktop computers.

A growing body of research on various aspects of patient care has helped in augmenting the business propositions of mobile medical apps. One of the most prominent aspects where health care providers, payers, and patients have realized the benefits are in reducing the time spent to access care. The key compelling proposition is the potential of mobile medical apps in the management of chronic diseases.

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Adherence to medication and monitoring of diet behavior are the key areas where the application of mobile medical apps have made the difference. The relentless efforts of health care providers and policy makers across the world to improve the quality of care through technological advancements has been one of the key underpinnings to the evolution of the mobile medical apps market.

Key Drivers, Restrains, and Opportunities of Global Mobile Medical Apps Market

The global mobile medical apps market has witnessed strong growth in developed countries such as the U.S. and Europe, as a significant number of health care professionals use mobile phone medical applications in everyday business activities. Popularity of medical apps is low compared to other mobile phone apps. However, medical apps are expected to gain popularity rapidly in the next few years due to increase in preference for medical apps for patient health monitoring.

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Mobile Medical Apps Market: Segmentation

The global mobile medical apps market can be segmented based on product, application, end-user, and region. In terms of product, the global market can be classified into Epocrates, Medscape Mobile, iRadiology, Nursing Central, Care360 Mobile, STAT ICD-9 LITE, Netter's Atlas of Human Anatomy, and EMR apps.

Based on application, the global mobile medical apps market can be categorized into nursing tools, drug references, study tools (includes games and flashcards), medical reference, and clinical support systems

In terms of end-user, the global market can be divided into health care providers and health care players

In terms of region, the global mobile medical apps market can be segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa

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Key Players Operating in Global Mobile Medical Apps Market

The global mobile medical apps market is consolidated due to the presence of small number of key players. Growth strategies adopted by leading players are likely to drive the global mobile medical apps market.

Major players operating in the global mobile medical apps market are:

Abbott Laboratories
Airstrip Technologies, Inc.
Allscripts
Apple, Inc.
AstraZeneca plc
Bristol-Myers Squibb Company
Hoffmann-La Roche Ltd.
GlaxoSmithKline plc
Google (Alphabet), Inc.
Johnson and Johnson
Merck and Co., Inc.
Novartis AG
Orange
Pfizer, Inc.
Qualcomm Technologies, Inc.
Samsung Electronics Co. Ltd.
Sanofi
Other Prominent Players

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