Hair Loss Prevention Products Market Revenue to Cross US$ 31,524.52 million by 2028 Says, The Insight Partners

According to The Insight Partners latest market study on "Hair Loss Prevention Products Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Product Type (Shampoos and Conditioners, Oils, Serums, and Others), Category (Natural & Organic, and Conventional), End User (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)," the hair loss prevention products market size was valued at US$ 23,599.87 million in 2021 and is projected to reach US$ 31,524.52 million by 2028. It is expected to grow at a CAGR of 4.2% from 2021 to 2028.

Hair serum is a liquid product composed of silicones that provides a shielding layer over the hair fiber and assists in smoothening. This smooth layer then reflects the light, which gives a hair a shiny, non-greasy finish. Serums protect the hair from heat damage and help hide split ends. The suitable serum for hair type can manage multiple concerns, from smoothing the hair, adding shine, and detangling to repairing damage and protecting from pollution. A common perception that healthy hair represents youth appearance is considered one of the influential factors driving the demand for hair serum. It is one of the hair care products gaining significant traction among customers.

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Forest Essentials; Kao Corporation; L'oréal S.A.; Pierre Fabre Group; Procter & Gamble; Shiseido Co., Ltd; Taisho Pharmaceutical Holdings Co., Ltd; Unilever; and Aveda Corp. are among the key players operating in the global hair loss prevention products market.

Asia Pacific accounted for the largest portion of the global hair loss prevention products market share in 2020 and is expected to register the highest CAGR during the forecast period. The market in the region is further segmented into Australia, India, China, Japan, South Korea, and the Rest of Asia Pacific. Strong customer base, rising hair fall concerns amongst the populace, and changing lifestyles are among the major factors driving the growth of the hair loss prevention products market in Asia Pacific.

According to Trading Economics, 2021, the developing country India has recorded $3,202,781, and in 2020, it recorded $2,725,046. According to the National Bureau of Statistics of China, in 2021, the per capita disposable income of residents in China reached $ 5,511.48, reporting a nominal increase of 9.1% over the previous year; the growth rate was 14.3% higher than that in 2019. The average growth rate in two years was 6.9%. The annual household income per capita of Argentina reached $ 3,765.524 in December 2020, compared with the previous value of $ 3,213.336 in December 2019. Hence, a surge in disposable income is adding to the purchasing power of consumers in developing countries, thereby providing lucrative opportunities for the growth of the hair loss prevention products market players.

According to Garnier LLC, hair treatment masks are high-powered hair conditioners. They benefit the users by nourishing and strengthening hair. The company provides a hair mask for damaged hair, dry hair, and color-treated hair. These targeted serums and hair masks are specially formulated with different ingredients for different purposes. Also, the availability of products with specific ingredients such as argan oil, cranberry extract, avocado oil, shea butter extracts, and coconut extract, coupled with the awareness regarding their benefits are driving the demand for hair serums. Further, in April 2022, OLAPLEX launched the No.9 bond protector nourishing hair serum. Thus, the availability of targeted products is driving the hair loss prevention products market growth.

Based on product type, the hair loss prevention products market is segmented into shampoos and conditioners, oils, serums, and others. Based on category, the market is segmented into natural &organic and conventional. Based on end user, the hair loss prevention products market is segmented into men, women, and unisex. In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. Based on geography, the hair loss prevention products market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM).

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