Graphic Film Market Size, Industry Growth Forecast 2022-2028

According to Precision Business Insights (PBI), the latest report, the market value of the graphic film market size is expected to be valued at USD 28,942.2 million in 2022, which is expected to grow at a CAGR of 6.2% over 2022-2028. The primary factors that drive the market are rising investment in automotive, construction, and advertising, the growing progression in graphic films and printing technology.

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Polyvinyl Chloride to Dominate the Graphic Film Market:
Based on polymer type, polyvinyl chloride holds the highest market share. The major factor for the rise of this segment is the exceptional physical properties of polyvinyl chloride. Properties such as increased flexibility can be exploited for flexible and rigid packaging. These properties can drive the global graphic film market growth. Apart from this, rising demand for construction and growing use in the healthcare sector can also drive the growth of the market.

Asia Pacific Graphic Film Market:
The Asia Pacific region is expected to grow significantly in the global graphic film market over the forecast period. The Asia Pacific region is expanding as a result of rising demand for graphic films in various end-user businesses, such as automotive, e-commerce, and industrial, particularly in China and India. Apart from this, increasing technological advancements, rising disposable income, and good automotive and architecture industrial situations are some of the reasons for the potential growth of the C market in these regions.

Strategic New Product Launches, Mergers, Acquisitions, and Agreements are the key strategies adopted by market players:
The global Graphic Film market further reveals that the key players are implementing strategies such as the extension of product collection through research and development activities, product launches, acquisitions, mergers, and strategic alliances to improve their market position and strengthen the market revenue share.In February 2021, Schweitzer-Mauduit International, Inc. acquired UK-based Scapa Group Plc.

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The graphic film market is segmented based on polymer type, film type, printing technology type, end user, and region.
Based on the polymer type, the market is segmented into the following:
• PVC
• PP
• PE
• Others

Based on the film type, the market is segmented into the following:
• Reflective
• Opaque
• Transparent
• Translucent

Based on the printing technology type, the market is segmented into the following:
• Rotogravure
• Flexography
• Offset
• Digital

Based on the end users, the market is segmented into the following:
• Promotional & advertisement
• Automotive
• Industrial
• Others

Based on the region, the market is segmented into the following:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

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Key players' profiles in the graphic film market report are Avery Dennison Corporation, 3M Company, E. I. du Pont de Nemours and Company, CCL Industries, Inc., Amcor Limited, Constantia Flexibles Group, DUNMORE Corporation, Hexis S.A., Kay Premium Marking Films Ltd., and Achilles USA, Inc.

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