3 Key Insights on Competitive Landscape in Global Energy Drinks Market: Ken Research

Global Players Dominate the Market Holding nearly 45% of Revenue Share despite the Presence of about 150 Competitors Comprising Several Regional Players, and Country-Niche Players find a recent market study on the Global Energy Drinks Market by Ken Research.

Energy drinks are beverages that contain a high level of stimulant ingredients like caffeine, ginseng, guarana, taurine, and others as well as sugar, vitamins or carnitine, and others. These products are promoted to boost energy levels and enhance physical performance and mental alertness. Energy drinks are widely popular as dietary supplements and consumed by teens, adults, and even the geriatric population.
Ken Research shares 3 key insights on the competitive landscape of this dynamic market from its latest research study.

Regional players constitute ~65% of the Total Number of Competitors and hold ~35% of the Total Market Revenue
A comprehensive competitive analysis conducted during the Research Study found that the Global Energy Drinks Indsutry is highly competitive with ~150 players which include globally diversified players, regional players as well as a large number of country-niche players who have their niche in Energy Drinks. The global players comprise ~10% in terms of the number of companies and hold about 45% of the market share. Most of the global players are strategically launching new energy drinks products in the market to fulfill consumers' demand and hold a significant market share.

For More Information on the research report, refer to the below link: -
https://www.kenresearch.com/business-research/global-energy-drinks-market-outlook-2028/

Leading Global Players Strategically Launching New Products in the Market.
Detailed comparative analysis of key competitors available within the Research Study shows that key players such as NOS Energy Company, Red Bull, Monster Energy Company, and PepsiCo among others are highly focused on strategic developments including product launch, investment, partnership, and other to fulfill the growing demand for Energy Drinks among consumers.

Furthermore, several companies are focusing on strategic collaboration with other companies to introduce new energy drinks products in the market, which is expected to boost the growth of the Global Energy Drinks Market.
In January 2022, PepsiCo partnered with Starbucks Coffee Company to introduce Baya, a ready-to-drink energy beverage in North America. The new beverage comes in three different flavors namely Raspberry Lime, Pineapple Passionfruit, and Mango Guava, and contains natural caffeine as well as Vitamin C for immune support. The new product is available in grocery stores, convenience stores, gas stations, national retailers, and Starbucks itself.

Increased Manufacturers Initiatives Promote Energy Drinks Growth and Development
In August 2022, PepsiCo announced the investment of US$ 550 million in Celsius Holding, a manufacturer of energy drinks as a part of a long-term distribution deal. Celsius is expected to gain more shelf space in independent stores like Gas Stations, and existing retailers. PepsiCo holds roughly 8.5% of its stake in the Celsius company and aimed to strengthen its ties to energy drinks.

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In July 2022, Night Walker's marketing their products by boasting of their high-quality drink containing no artificial sugar and made from high-quality ingredients. The company promoted its product as 100% vegetarian and non-alcoholic beverages formulated using energy-inducing ingredients and vitamins and don't contain any artificial preservatives. The company aimed to increase the demand for energy drinks in India, especially among the young population.

In July 2022, Pepsico India's energy drink brand, Sting partnered with The Energy and Resource Institute (TERI) in an initiative to bring the power of green energy to empower rural people in Uttar Pradesh. This initiative is subject to benefit over 3000 people by increasing access to renewable energy and creating innovative solutions for the region's sustainable development.

Key Topics Covered in the Report: -
Snapshot of the Global Energy Drinks Market
Industry Value Chain and Ecosystem Analysis of the Energy Drinks Market
Market Size and Segmentation of the Global Energy Drinks Market
Historic Growth of the Overall Global Energy Drinks Market and Segments
Competition Scenario of the Energy Drinks Market and Key Developments of Competitors
Porter's 5 Forces Analysis of the Global Energy Drinks Industry
Overview, Product Offerings, and Strategic Developments of Key Competitors
COVID-19 Impact on the Overall Global Energy Drinks Market
Future Market Forecast and Growth Rates of the Global Energy Drinks Market and by Segments
Market Size of Application/End-User Segments with historical CAGR and Future Forecasts
Analysis of the Energy Drinks Market in Major Regions
Major Production / Consumption Hubs in the Major Regions
Major Production/Supply and Consumption/Demand Hubs in Each Region
Major Country-wise Historic and Future Market Growth Rates of the Total Energy Drinks Market and Segments
Overview of Notable Emerging Competitor Companies within Each Major Region

Major Companies Mentioned in the Report
Lucozade Ribena Suntory Limited
Otsuka Pharmaceutical Co., Ltd.
AriZona Beverages USA
National Beverage Corp.
Red Bull
Monster Energy Company
PepsiCo
Coca-Cola
Amway Corp.
NOS Energy Company

Notable Emerging Companies Mentioned in the Report
Dr. Pepper Snapple Group
AB InBev
Tenzing
Starbucks Corp.
G7Force

Key Target Audience - Organizations and Entities Who Can Benefit by Subscribing This Report
Energy Drinks Manufacturers
Energy Drinks Raw Material Providers
Nutritional Drinks Manufacturers
Functional Drinks Manufacturers
Beverages Companies
Energy Drinks Packaging Services
Packaging Equipment Manufacturers
Investors in Food & Beverage
Caffeine Producers
Sweetener producers
Food Safety Authorities
Advertising Companies
Alcohol Industry
F&B Marketing Agencies
Dietary Supplements Manufacturers
F&B Research Institutes
Sports & Event Management Companies
Entrepreneurs in Beverage Industry
Supermarkets & Hypermarkets
Government Departments for Food Standards
Online Retail Platforms

Period Captured in the Report
Historical Period: 2017-2021
Forecast Period: 2022E-2028F

For More Information on the research report, refer to the below link: -
https://www.kenresearch.com/business-research/global-energy-drinks-market-outlook-2028/

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