Mobile Analytics Market worth USD 22.0 billion by 2030

The Market Statsville Group (MSG) publishes the new report on the "Mobile Analytics Market by Type (Application Analytics, Campaign Analytics, and Service Analytics), by Deployment (Cloud and On-premise), by End-Users Type (Retail, BFSI, Government, IT and Telecom, Media and Entertainment, and Other End-user Verticals), by Region - Global Share and Forecast to 2030". The global mobile analytics market size is expected to grow from USD 3.9 billion in 2021 to USD 22.0 billion by 2030, at a CAGR of 24.2% during the forecast period.

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The data explosion from e-commerce enables the measurement of user interactions with products across the user's shopping experience, which include product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.

As the e-commerce market is growing rapidly, a mobile app needs businesses and online stores. In this digitally revolutionized era, where e-commerce stores are progressively converting into mobile apps, more and more desktop users are becoming mobile users. Besides, many consumers are now found spending more and more time on mobile e-commerce apps. Mobile apps are highly personalized and eventually provide better engagement with the customers.

Global Mobile Analytics Market Segmentation
The mobile analytics market has been segmented into type, deployment, end-users, and region.

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By Type (Application Analytics, Campaign Analytics, and Service Analytics)
By Deployment (Cloud and On-premise)
By End-Users Type (Retail, BFSI, Government, IT and Telecom, Media and Entertainment, and Other End-user Verticals)
By Region (US, Canada, Mexico, UK, Germany, France, Italy, Spain, China, Japan, India, South Korea, Southeast Asia, Australia, Saudi Arabia, UAE, South Africa, Qatar, Nigeria, Israel, Brazil, Argentina, Peru)
Retail, by end-users, is estimated to hold the largest market share during the forecast period

Based on method, the global mobile analytics market is retail, BFSI, government, IT and telecom, media and entertainment, and other end-user verticals. The smart collection method segment generated the highest revenue of 25.7% of the global mobile analytics market in 2021, and it is expected to register a significant CAGR from 2022 to 2030. Customer satisfaction has become the central theme of retail management, which has shifted away from focusing on products. Consumer expectations are rising, with shoppers expecting more personalization at all levels, faster fulfillment options, and unified omni-channel experiences. Competition is becoming more intense, and the definition of commerce is changing.

The key drivers for mobile analytics in the retail industry include the proliferation of online retailing and the emergence of omnichannel presence. Companies are adopting an omnichannel distribution strategy for their products, including online purchasing, thereby fueling the need for mobile analytics to track customers' needs. The distinctions between the various sales channels will become even more blurred, giving customers a more seamless shopping experience.

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North America accounts for the largest market share in the mobile analytics market in 2021

Based on the regions, the global mobile analytics market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. In 2021, North America accounted for the highest market share of 35.5% in the global mobile analytics market and was anticipated to maintain its dominance throughout the forecast period. Due to the general existence of various major companies in the region, such as AppsFlyer, Kochava, Google LLC, Amazon Web Services, and others, the United States is likely to dominate the app analytics market.

Canada Wireless Telecommunications Association stated that Bell Mobility had 9.16 million mobile/wireless users in 2020, while Rogers Wireless had 10.94 million, making Rogers the Canadian market leader. A standard 5G cell site will require only 8-15% of the energy used by a similar 4G cell site as the wireless industry progresses to 5G in Canada. Given 5G's far higher energy efficiency, it is expected that 5G will enable a thousand-fold increase in traffic in the next ten years while the total network's energy consumption will be half of what it is now. By 2026, the implementation of 5G will bring around 250,000 permanent full-time equivalent employment to the economy.

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This research report includes a study on the development and marketing strategies, along with a study on the product portfolios and winning strategies of the leading companies operating in the mobile analytics market. It also consists of leading companies such as OpenText Corporation, Facebook Inc., Adobe Inc., Google LLC (Alphabet Inc.), Contentsquare SaaS, GoodData Corporation, Microsoft Corporation, Oracle Corp, Salesforce.com Inc., and AppsFlyer Ltd.

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