Anti-piracy Protection Market Latest Innovations, Drivers and Industry Key Players

Anti-piracy protection is designed to prevent piracy, stop unauthorized access, and maximize monetization for media and IT software organizations. According to Steve Ragan, a security researcher at Akamai, "piracy is a never ending battle with no future-proof solution to address the issue online." Content developers are getting better at guarding against piracy, while criminals are using advanced techniques and skills to access the protected content. According to the MUSO data published in a Web Tribunal article in April 2022, piracy in TV shows, including live sports, anime series, and other TV shows, stood at 50.3% of the overall piracy traffic in 2021. Anti-piracy protection solutions help large corporations monitor and prevent internet piracy while ensuring data integrity. These are used to send out harsh warnings to unauthorized downloaders and site owners.

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Increase in Pirated Content to Drive Global Anti-piracy Protection Market

The number of pirated content sites and platforms, and in turn cybersecurity threats, is rising alarmingly across the globe. Companies are seeking solutions and anti-piracy technologies to safeguard their data. Cyber breaches have increased significantly in the U.S., China, India, and Russia. Therefore, copyright content owners are looking to adopt anti-piracy security market and services to protect their assets from exploitation. Anti-piracy software protection solutions help monitor and take down illegal copies of content on online content distribution platforms including social media and P2P sites. Thus, companies are increasingly focusing on using anti-piracy services to safeguard web content and ensure a strong data security framework.

Data breaches can be costly in terms of the expense incurred to remedy the issue as well as minimize the damage to an organization's reputation. Data breach also leads to significant revenue losses. Various industries use a large volume of digital data in many of their applications. Therefore, increase in pirated content is one of the key factors driving the demand for anti-piracy protection services such as content protection and watermarking, software licensing, and patent analytics services.

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐀 𝐒𝐚𝐦𝐩𝐥𝐞-https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=82427

Initiatives to Educate Users on Dangers of Pirated Content to Augment Demand for Anti-piracy Protection Solutions

Piracy of copyrighted digital content (music, games, software, books, and movies) has become a major issue across the globe, especially during the COVID-19 pandemic. Rapid advancements in file-sharing and streaming technologies as well as lower-cost digital file copying mediums have increased consumer access to free content. According to a recent survey, internet users accessed more than 182 billion pirated sites in 2021, almost 15% more than that in the previous year, when total visits exceeded 130 billion. TV shows are the most popular pirated content (91.6 billion visits-13.2% more than that in 2020), followed by music and movies. The digital products industry uses a variety of anti-piracy techniques, including technological protection and law enforcement, to safeguard intellectual property and enhance legitimate sales. As a result, the digital goods sector has started to focus more on public anti-piracy educational campaigns.

Organizations such as Universal Music Group (UMG), the Motion Picture Association of America (MPAA), and Creative Content UK have created and implemented public anti-piracy campaigns to educate consumers about the dangers of illegal downloading over the advantages of legally purchased digital products. Through this educational approach, organizations encourage customers to think critically about how they acquire software, music, and other types of intellectual property. Anti-piracy educational campaign is an efficient strategy to discourage people from downloading illegal content. Therefore, improving the effectiveness of anti-piracy educational efforts is expected to boost the demand for anti-piracy protection solutions, thereby driving the anti-piracy protection market.

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Early Adoption of Software among Large Enterprises to Propel Software Segment

In terms of component, the global anti-piracy protection market is bifurcated into software and services. The services segment is further divided into professional services and managed services. The software segment accounted for major share of the global anti-piracy protection market in 2021, owing to the early adoption of software piracy protection systems among large enterprises. It is projected to maintain the status quo during the forecast period. Anti-piracy software is designed to monitor, manage, and combat internet piracy.

Rise in Demand for Video Streaming Content Offering Lucrative Opportunities for OTT Platforms

In terms of end-user, the global anti-piracy protection market is classified into film & TV, OTT platforms, publication & media, gaming, music, and others. The OTT platforms segment dominated the global anti-piracy market in 2021. The segment is expected to register the highest CAGR during the forecast period, owing to the increase in demand for video streaming content throughout the world.

Regional Outlook of Global Anti-piracy Protection Market

North America is anticipated to hold significant share of the global anti-piracy protection market by the end of 2022. Presence of prominent anti-piracy protection developers such as Camp 6 Inc., Norton Life Lock, and Opsec Security is driving the anti-piracy protection market in the region. The U.S., followed by Canada, is expected to be a highly lucrative market for anti-piracy protection in the next few years due to the continuous upgrades made to enterprise management platforms. The market in Europe is anticipated to register the highest CAGR throughout the forecast period due to the rapid adoption of enterprise digital rights management solutions in the region. The anti-piracy protection market in Asia Pacific is projected to grow during the forecast period due to the increase in adoption of anti-piracy protection solutions in the region.

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Analysis of Key Players in Global Anti-piracy Protection Market

The global anti-piracy protection market is consolidated, with a few large-scale vendors controlling a majority of the share. Most of the firms are investing significantly in comprehensive research and development activities. Expansion of product portfolios and mergers and acquisitions are the key strategies adopted by leading players. APP Global, ContentArmor, Corsearch Inc., Friend MTS, Group-IB, INKA Entworks Inc., Kudelski S.A., Onsist, Red Points, Synamedia, Sandvine, Verimatrix, Viaccess-Orca Israel, and Wiser Market Ltd. are the prominent entities operating in the global anti-piracy protection market.

𝐀𝐛𝐨𝐮𝐭 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡

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