Motorcycle Market 2022 Observational Studies by Top Companies & Forecast by 2027

Most commonly known as bikes or motorbikes, products in the global motorcycle market are two wheeled motor enabled vehicles built with metallic and fiber frames with integration of numerous mechanical and electronic components. These bikes can be used comfortably for a lot of different activities including cruising, racing, long distance traveling, and daily commuting. Increasing consumer preference for bikes as a private transportation with off-road traveling capacities has led to an increased demand in the global motorcycle market. Rising number of attractive and low fuel consumption variants of motorcycles, intended for various purposes such as sports, daily transport, and adventure have spurred substantial growth in the global motorcycle market in the past few years.

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Motorcycles offer better gas mileage than many cars and increasing manufacturer focus on providing latest and convenient technologies has resulted in the increase in uptake of the motorcycles in the global motorcycle market. Integration potential of newer technologies such as Bluetooth speaker systems, bucket seats, navigation assistants, and unique horns have triggered high consumer interest in the global motorcycle market over the past decade. Players in the global motorcycle market are investing in development and enhanced design activities to improve mileage and fuel consumption and designing next generation air-cooled engines with more torque and advanced braking systems.

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Global Motorcycle Market: Overview

In the market landscape of motorcycles, moderate yet steady growth will be noted over the forecast period of 2019 to 2027, creating incremental opportunities for players dabbling in the market. Some of the prominent factors driving the global motorcycle market on to a higher market valuation include high disposable income, launch of better and more efficient products on a regular basis, increase in trend of customization, and growing number of motorbike sports takers. It is also quite significant to note here that a large number of females are opting for motorcycle as they realize how efficient it is as a mode of transportation. Growing incomes and in female participation in workforce is supporting this growth further.

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Global Motorcycle Market: Competitors Landscape
Competition in the fragmented landscape of global motorcycle market is intense and growing as prominent players introduce new models with the aim of diversifying portfolio and enlarging consumer base. Many diverse growth measures are being deployed by top players in the market. Companies in market that have created a big name for them include the following:

Harley-Davidson
Honda Motor Co., Ltd.
Kawasaki Heavy Industries, Ltd.
Polaris Industries, Inc.
Yamaha Motor Co., Ltd.
Suzuki Motor Corporation
KTM AG
BMW AG
Triumph
Ducati

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A number of players are focusing upon improvement in engines in order to gain popularity among bikers and increase market share. Additionally, it is pertinent to note here that just like engine performance, fuel efficiency hold a prominent place in the market. Therefore players are directing efforts towards its improvement. Others strategies include expansion measures such as collaborations and new product launches.

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