Cloud Advertising Market Rapid Growth Of Industry Demands, Business Performance And Forecast 2022-2028

Market Overview:

Global Cloud Advertising Market was valued at USD 7.37 billion in 2021 and is expected to reach USD 8.90 billion by the year 2028, at a CAGR of 18.4%

To manage the workflow in which cloud-based services enable the selection, transaction, and delivery of advertising and ad-related data, the advertising industry has developed the concept of "cloud advertising." Cloud advertising allows for end-user access-based content and pricing setting, which is often accomplished through an auction system. Cloud advertising can be utilized in many e-commerce and brick and mortar strategies, such as an auction, coupons, and discounts, as well as in other advertising approaches. It applies to search, social, video, mobile, and display ad formats.

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Market Dynamics:
Driver:
The marketing strategies utilised around the world have evolved dramatically as a result of the development of numerous modern technologies during the past ten years. The focus of today's top marketers is shifting more and more toward ongoing tool development. As a result, concept acceptance has increased significantly. marketing that is specifically aimed towards a certain customer base. You can contact potential clients with a certain sort of product using this marketing strategy.

Opportunities:
In the past ten years, there has been a considerable increase in the market for IoT and cloud-based smartphones. Such gadgets can utilize cloud platforms for data storage and transfer securely thanks to sophisticated cloud architecture. Online consumers have significantly increased as a result of the growing usage of smartphones, Internet penetration, and consumption of digital media, opening up new options for dynamic advertising and expanding the potential of the cloud advertising business. According to a Statista estimate, there will be 7.5 billion smartphone users in 2026 who will have access to the internet and consume more digital material, expanding the prospects for the cloud advertising business.

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Segmentation Analysis Of Cloud Advertising Market:

By Type:
Private Cloud is dominating the Cloud Advertising Market. Currently, a large portion of the cloud advertising market is held by big private players in cloud infrastructure such as Amazon AWS, Microsoft Azure, Google Cloud, Alibaba Cloud, IBM Cloud, and others.

By Service:
Software as a Service is the dominating service segment in the Cloud Advertising Market. Demand for Software as a Service has grown significantly due to the large beneficial factors for both customers and end developers.

By End User:
Retail and consumer goods dominating in the end-user segment in Cloud Advertising Market. The retail and e-commerce industries are becoming increasingly customer-centric with their continued focus on the use of Internet technologies.

By Type:
• Public Cloud
• Private Cloud
• Hybrid Cloud

By Service:
• Infrastructure as a Service (IaaS)
• Software as a Service (SaaS)
• Platform as a Service (PaaS)

By End Users:
• Public
• Retail and consumer goods
• Manufacturing
• Healthcare
• Others

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Regional Analysis of Cloud Advertising Market:
North America is dominating the Cloud Advertising Market during the forecasted period. High adoption of cloud-based solutions among end-user is highest in North America.

By Region:
• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
• Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
• South America (Brazil, Argentina, Rest of SA)

Top Key Players Covered In Cloud Advertising Market Are :
• Adobe (US)
• Oracle (US)
• Salesforce (US)
• Google (US)
• IBM (US)
• SAP (Germany)
• Acquia (US)
• Demandbase (US)
• Experian (US)
• Kubient (US)
• FICO (US)
• HubSpot (US)
• Imagine Communications (US)
• InMobi (India)
• Marin Software (US)
• Sitecore (US)
• MediaMath (US)
• Nielsen (US)
• PEGA (US)

Key Developments of Cloud Advertising Market:
• In September 2021, Salesforce introduced new AI-powered innovations for Marketing Cloud that help companies. Make reliable, first-hand data the foundation of your digital strategy; and optimize the marketing effect with standardized analyses.
• In September 2021, IBM announced the introduction of new automation and artificial intelligence features in the IBM Watson Assistant to make it easier for companies to create improved customer service experiences across all channels phone, web, SMS, and any platform.

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Table Of Content:
Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation
Chapter 2: Executive Summary
Chapter 3: Growth Opportunities By Segment
 3.1 By Type
 3.2 By Service
 3.3 By End-User
Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing
Chapter 5: Cloud Advertising Market by Type
To Be Continue….

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