Smart Fertility Tracker Market Outlook 2031 | Global Opportunity & Growth Analysis

Smart Fertility Tracker Market Outlook 2031

The global smart fertility tracker market was valued at US$ 160.2 Mn in 2021

The global market is projected to expand at a CAGR of 10.7% from 2022 to 2031

The global smart fertility tracker market is anticipated to reach US$ 428.2 Mn by 2031

Overview of Smart Fertility Tracker Market

Fertility trackers are used to track fertility window or ovulation day based on urine hormones and physiological parameters such as basal body temperature, pulse rate, breathing rate, sleep, and heart rate variability. The global smart fertility tracker market is projected to grow at a rapid pace during the forecast period due to the surge in infertility-related issues, lifestyle changes that adversely affect fertility rates, increase in usage of mobile-based fertility tracking apps, and growth in adoption of fertility trackers or fertility monitors for birth control.

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Launch of Technologically Advanced Fertility Monitoring Devices to Drive Market

Technological advancements in fertility devices provide the advantage of self-monitoring of female hormones. For instance, Clearblue Fertility Monitor is a handheld battery-operated monitor that provides information about the level of fertility and level of hormones such as estrogen and LH. The monitor provides accurate and quick information about fertility. In July 2021, an India-based start-up received the FDA approval and launched its Inito at-home fertility tracker in the U.S. In March 2021, Clue, a femtech company, received the FDA approval and launched its digital contraceptive app in the U.S. Thus, technological advancement is one of the key factors driving the demand for fertility trackers and fertility monitor devices.

Increase in Usage of Fertility Awareness Methods for Birth Control to Propel Global Market

Fertility awareness methods help women track their menstrual cycle so that they can know their fertile window and most fertile days to avoid any unintended pregnancy. According to a study published by the United Nations (UN), around 7 million women experience unintended pregnancies every six months. Therefore, women are adopting various fertility awareness methods to prevent pregnancy by avoiding intercourse; or using another birth control method on fertile days.

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According to the World Health Organization, the number of women wanting to use family planning has increased over the last two decades, from 900 million in 2000 to nearly 1.1 billion in 2020. The number of women using a modern contraceptive technique increased from 663 million to 851 million during the same period. In August 2018, the U.S. Food and Drug Administration (FDA) approved a birth control app called 'Natural Cycles'.

Natural Cycles is a mobile medical app approved as a method of contraception. Thus, increase in usage of fertility awareness methods and rise in adoption of fertility trackers for birth control are expected to propel the global smart fertility tracker market in the near future.

Temperature method (taking the temperature in the morning every day before getting out of the bed), cervical mucus method (checking cervical mucus [vaginal discharge] every day), and calendar method (charting menstrual cycle on a calendar) are some of the popular fertility awareness methods. Smart fertility trackers resolve the risk of manual fertility tracking method, which is particularly ineffective in preventing unintended pregnancy. Smart fertility trackers can help couples track the fertility window with an accuracy of about 99% in order to avoid any unwanted pregnancy.

Non-wearable Smart Fertility Trackers to Dominate Global Market

Based on utility, the global smart fertility tracker market has been bifurcated into wearable and non-wearable. The non-wearable segment held more than 55% share of the market in 2021. The segment is likely to dominate the global market during the forecast period. It is projected to grow at a CAGR of 11.5% between 2022 and 2031. Smart fertility trackers are easy to use.

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Increase in Demand for Urinary Luteinizing Hormone-based Trackers due to Product Innovation

Based on application, the global smart fertility tracker market has been classified into basal body temperature-based trackers, urinary luteinizing hormone-based trackers, electrolyte-level-based trackers, and others. The urinary luteinizing hormone-based trackers segment is projected to account for dominant share of the global smart fertility tracker market from 2022 to 2031.

The segment is anticipated to expand at a CAGR of 11.7% during the forecast period. Introduction of innovative and advanced products by key market players is driving the segment. Demand for low-risk urinary luteinizing hormone-based trackers is expected to be higher, as they provide better outcomes and accurate results. In November 2020, Inito announced that its Inito fertility tracker cleared the regulatory pathway of the U.S. Food and Drug Administration (FDA). The device received class one approval from the USFDA, which is granted for devices with the lowest risks.

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Rise in Popularity of Online Stores to Drive Global Smart Fertility Tracker Market

In terms of distribution channel, the global market has been divided into online store and offline store. The online store segment dominated the global market in 2021, accounting for more than 75% share. Ease of purchase, availability of options to compare different smart fertility trackers simultaneously, and increase in user preference for online shopping of smart wearables are anticipated to drive the segment during the forecast period.

Regional Outlook of Global Smart Fertility Tracker Market

North America dominated the global smart fertility tracker market in 2021, accounting for more than 30% share. According to the U.S. Centers for Disease Control and Prevention National Center for Health Statistics, about 3.6 million babies were born in the U.S. in 2020, around 4% decline from that in 2019.

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Analysis of Key Players in Global Smart Fertility Tracker Market

The global smart fertility tracker market is highly fragmented, with the presence of international as well as local players. Manufacturers strive to build a strong network of vendors to enable seamless distribution of products. Many players are also strengthening their footprint across e-commerce platforms, as these platforms have gained prominence as the preferred buying mode since the COVID-10 pandemic. Mergers and acquisitions, joint ventures, collaborations, and partnerships play an important role in terms of expansion plans of the players in the smart fertility tracker market. These activities eventually help drive the smart fertility tracker market.

Key players operating in the global smart fertility tracker market include Ava AG, Swiss Precision Diagnostics, Valley Electronics AG, Quanovate Tech, Inc., viO HealthTech Limited, Raiing Medical Company, Lady Technologies, Inc., Tempdrop, Inito, and Prima Temp.

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