North America Potato Protein Market to Develop Rapidly by 2032

𝐍𝐨𝐫𝐭𝐡 𝐀𝐦𝐞𝐫𝐢𝐜𝐚 𝐏𝐨𝐭𝐚𝐭𝐨 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐮𝐭𝐥𝐨𝐨𝐤 𝟐𝟎𝟑𝟐

North America potato protein market was valued at US$ 41.0 Mn in 2022

It is estimated to grow at a CAGR of 5.7% from 2022 to 2032

North America potato protein marketis expected to reach US$ 71.3 Mn by the end of 2032

𝐑𝐞𝐚𝐝 𝐑𝐞𝐩𝐨𝐫𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 -https://www.transparencymarketresearch.com/north-america-potato-protein-market.html

𝐍𝐨𝐫𝐭𝐡 𝐀𝐦𝐞𝐫𝐢𝐜𝐚 𝐏𝐨𝐭𝐚𝐭𝐨 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧

Potato protein is a plant-based protein derived from the protein-rich liquid extracted from potatoes during the starch extraction process. It is highly nutritious. Hence, it is widely used in various food products. Potato protein isolates are also used in sports nutrition and supplements to support muscle synthesis. Potato protein-rich juice is heated with acid, which causes coagulation, and then filtered. The resulting product is then dried and turned into powder form, allowing it to be isolated and concentrated.

Potato protein is attaining popularity in the bakery and confectionery segment due to the rise in consumer interest in naturally based ingredients. The well-established bakery business is vital to the overall expansion of the market for potato protein in North America. Potato protein can also be used as a meat alternative in the food industry. Revenue of the North America potato protein market is expected to increase during the forecast period, due to the rise in vegan populace, and increase in demand for plant-based ingredients and sweet potato protein powder in the region.

𝐆𝐞𝐭 𝐏𝐃𝐅 𝐬𝐚𝐦𝐩𝐥𝐞 𝐟𝐨𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 -https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=81656

𝐑𝐨𝐛𝐮𝐬𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 𝐁𝐚𝐤𝐞𝐫𝐲 & 𝐂𝐨𝐧𝐟𝐞𝐜𝐭𝐢𝐨𝐧𝐞𝐫𝐲 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐅𝐮𝐞𝐥𝐢𝐧𝐠 𝐒𝐚𝐥𝐞𝐬 𝐨𝐟 𝐏𝐨𝐭𝐚𝐭𝐨 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐢𝐧 𝐍𝐨𝐫𝐭𝐡 𝐀𝐦𝐞𝐫𝐢𝐜𝐚

The bakery & confectionery market in North America is anticipated to grow at a fast rate, with a valuation of US$ 8.5 Mn by the end of 2022, owing to the increase in focus of food and beverage producers on enhancing product shelf life without hampering the quality. With changes in consumer food preferences, the demand for bakery and confectionery products has grown rapidly during the last decade. Demand for potato protein is high owing to the high disposable income of the consumers in North America.

Shift in consumer eating habits coupled with the rise in spending on high-quality products is boosting the demand for desserts in North America. As a result, the chocolate dessert market is expected to grow in North America, as is the potato protein sector. A key consumer trend driving the demand for bakery products is the growing popularity of low-fat, environment-friendly, locally sourced, low-calorie, free, and whole grain-based baked goods.

𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐚𝐛𝐨𝐮𝐭 𝐅𝐨𝐨𝐝 𝐄𝐭𝐡𝐢𝐜𝐬 𝐁𝐨𝐨𝐬𝐭𝐢𝐧𝐠 𝐍𝐨𝐫𝐭𝐡 𝐀𝐦𝐞𝐫𝐢𝐜𝐚 𝐏𝐨𝐭𝐚𝐭𝐨 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭

Importance of conscious consumption is rising, with people paying close attention to the ethics of the food they purchase. Food manufacturers in North America are aware that their methods are being thoroughly scrutinized.

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 -https://www.transparencymarketresearch.com/sample/sample.php?flag=CR&rep_id=81656

Consumer demand for clean label solutions has increased over the last five years. Most consumers across the globe seek ingredient transparency, which allows them to make more educated purchasing decisions. Consumers are keen on following the journey of plant-based proteins from source to consumption, as technology advances to ensure total food safety. Manufacturers are emphasizing comprehensive transparency in the supply chain, from ingredient sourcing to final product delivery, in order to meet customer demand for transparency. Continuous urbanization, increase in spending power, and preference for organic products are fueling the food & beverage industry, which is expected to drive the future market demand for potato protein.

𝐒𝐮𝐫𝐠𝐢𝐧𝐠 𝐕𝐞𝐠𝐚𝐧 𝐏𝐨𝐩𝐮𝐥𝐚𝐜𝐞 𝐚𝐧𝐝 𝐑𝐢𝐬𝐞 𝐢𝐧 𝐃𝐞𝐦𝐚𝐧𝐝 𝐟𝐨𝐫 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐏𝐨𝐭𝐚𝐭𝐨 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐀𝐮𝐠𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭

In terms of nature, the organic segment held value share of 11.9% of the North America potato protein market in 2022. The preference for organic potato protein is rising due to an emerging trend among bakeries & confectionery to incorporate organic potato protein into their products. Popularity of the vegan diet has been rising of late. It is expected to rise further during the projected period, thus driving the global demand for milk-free products.

The trend of adopting vegan diet is spreading across the globe. Demand for vegan products is high in developed markets such as the U.S. and Canada, owing to a large numbers of customers adding dairy-free products to their daily diets. Vegans prefer potato protein to egg white in a variety of recipes.

𝐑𝐢𝐬𝐞 𝐢𝐧 𝐃𝐞𝐦𝐚𝐧𝐝 𝐟𝐨𝐫 𝐇𝐞𝐚𝐥𝐭𝐡𝐲 𝐒𝐧𝐚𝐜𝐤𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐭𝐨 𝐁𝐨𝐥𝐬𝐭𝐞𝐫 𝐒𝐚𝐥𝐞𝐬 𝐨𝐟 𝐏𝐨𝐭𝐚𝐭𝐨 𝐏𝐫𝐨𝐭𝐞𝐢𝐧

Potato protein provides the same functional qualities as animal protein. This has led to an increase in demand for potato protein across the globe. Potato protein's properties are expected to inspire major functional food and feed manufacturers to include it in their product portfolio, as it is more nutritious than other protein sources. Out-of-home consumption of bakery products and robust expansion of bakery chains are mostly driven by the increase in need for convenience, which has boosted the demand for healthful components. Therefore, snack food producers are focusing on the development of novel products with enhanced protein components.

𝐌𝐚𝐤𝐞 𝐚𝐧 𝐄𝐧𝐪𝐮𝐢𝐫𝐲 𝐛𝐞𝐟𝐨𝐫𝐞 𝐁𝐮𝐲𝐢𝐧𝐠 -https://www.transparencymarketresearch.com/sample/sample.php?flag=EB&rep_id=81656

𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐎𝐮𝐭𝐥𝐨𝐨𝐤 𝐨𝐟 𝐍𝐨𝐫𝐭𝐡 𝐀𝐦𝐞𝐫𝐢𝐜𝐚 𝐏𝐨𝐭𝐚𝐭𝐨 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭

The U.S. held the largest value share of 89.5% of the North America potato protein market in 2022. High share of the country can be ascribed to the large demand for conventional potato protein in the region. The U.S. is the larger consumer of potato protein than Canada; however, Canada is expected to offer immense opportunities to producers of potato protein products in the next few years, as it is the fastest-growing market in North America

𝐀𝐛𝐨𝐮𝐭 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡

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𝐂𝐨𝐧𝐭𝐚𝐜𝐭

Rohit Bhisey
Transparency Market Research Inc.
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