AUDIENCE UPDATE DATATRICS MAKES CDP MORE TRANSPARENT, USER-FRIENDLY AND INCREASE CONVERSIONS

Enschede, 12 October 2022 - Datatrics has completely updated the core software for its Customer Data Platform (CDP) with Audience 2.0. The company, which uses artificial intelligence and the power of data to help users with marketing personalization, made the switch to Audience 2.0 at the end of May '22.

Audience, now four times faster than before, is the part of Datatrics' software that allows users to manage all their customer and visitor profiles. The most important update is the 360-degree customer profile that now automatically merges all a customer's data from 50 channels. This allows users to have a better and more complete picture of their customers. It means they can also more easily create segments based on different customer characteristics, using the data - from basic information to predictive data - that the Audience algorithm generates about the buyer phase a customer is in and about their preferred persuasion method.

'Ease of use is one of our software's most important features,' says Jan Willem van Dijk, Product Manager at Datatrics. 'I think it's great that we have once again managed to shape the power of complex AI technologies in such a simple and user-friendly way. To achieve this, our customers were closely involved in updating Audience. For example, the Timeline section, showing a profile's activity, has been expanded considerably in response to their requirements. This makes all activities and changes within a profile more visible and transparent.'

'Since we introduced Audience 2.0 at the end of May, our customers have seen their conversion rate uplift increase from an average of 20% to 30%. The average conversion increase for Datatrics users is already higher than for the control group, so this indicates a real competitive advantage for our users. We are very happy with the end result!'

Learn more about Audience 2.0 via https://datatrics.com/inspiration/blogs/audience-2-0-offers-every-marketer-an-easy-to-use-cdp

Hoedemakerplein 2, 7511 JP Enschede
For more information, please contact our marketing department via marketing@datatrics.com

Datatrics, founded in 2012 by CEO Bas Nieland, helps companies leverage internal and external data for data-driven decision-making using AI-powered technology. Growens acquired Datatrics in 2018. For more information visit: www.datatrics.com

Growens (GROW) is a vertically integrated Cloud Marketing Technologies player, with a combined SaaS and CPaaS offer. The growing array of data-driven solutions enables SMEs and large enterprises around the world to master evolving ways of communicating with customers. Starting at the parent company, which includes the MailUp (email marketing technology) business unit, the group is following a steady growth path, both organically and through acquisitions: Acumbamail (Spanish and Latin American markets), Agile Telecom (wholesale SMS market), Datatrics (artificial intelligence) and Contactlab (enterprise email marketing). Their brand portfolio was completed with BEE, an email editor launched in 2017 as a complementary business line and already serving thousands of customers worldwide. Nowadays, Growens is a leading European player in Cloud Marketing Technologies; the company serves approximately 26,000+ organizations in 100+ countries. Growens was admitted to trade on the Euronext Growth Milan (EGM) market, which is managed by the Italian Stock Exchange, with a free float of approximately 36%.

This release was published on openPR.