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Connected TV Market value projected to expand by 2020-2030
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These are designed to provide a more immersive experience for viewers by delivering interactive features such as social networking, web browsing, video-on-demand, and video streaming, along with regular television content.
Connected TVs, much like smartphones and smart home devices, offer internet connectivity and support for a range of web platforms and apps. This is likely to drive demand from users in the coming years.
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Key Drivers of the Global Connected TV Market
Rising disposable income of users along with increasing investment of users in electronic entertainment devices is influencing the growth of the connected TV market. Manufacturers are offering end-users technologically advanced products with high resolution, which is likely to lead to the growth of the connected TV market. Moreover, increasing number of television viewers and rising popularity of video watching through online channels such as apps, web platforms, and other internet platforms is anticipated to drive the growth of the global connected TV market throughout the forecast years.
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Asia Pacific the Dominant Connected TV Market
In terms of geography, the global connected TV market can be divided into five regions -North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the connected TV market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, the Asia Pacific market includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the connected TV market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America connected TV market is segmented into Brazil, and Rest of South America.
Asia Pacific is projected to hold major share of the market throughout the forecast period owing to rising demand for connected TVs along with increasing dependency of users on internet-based devices across the region.
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Key Players Operating in the Global Market
Various companies are adopting latest technologies and are intending to invest more in product development and research & development, to gain share in the connected TV market. In addition, manufacturers are focusing on improving production capacity in order to fulfill the requirements of end-users and remain competitive in the fragmented market.
A few of the key players operating in the global connected TV market are listed below:
Apple Inc.
Haier Group Corporation
Hisense Group Co. Ltd
Hitachi Ltd
Insignia Systems Inc.
IZIO Inc.
Koninklijke Philips NV
LG Electronics Inc.
Panasonic Corporation
Samsung Electronics Co. Ltd
Sony Corporation
TCL Corporation
Westinghouse Electric Corporation
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Transparency Market Research registered at Wilmington, Delaware, United States, is a global market research firm that offers Market Analysis Reports and business consulting. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyze information.
Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.
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