Car Air Freshener Market projected to discern stable expansion during 2021-2031

Transparency Market Research delivers key insights on the car air freshener market in North America. In terms of revenue, the car air freshener market in North America is estimated to expand at a CAGR of 4% during the forecast period, owing to numerous factors, regarding which TMR offers thorough insights and forecasts in its report on the North America car air freshener market.

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Companies are investing in R&D to launch an exclusive collection of car air freshener products. Manufacturers are expanding their product lines to cater to the increasing demand for car air freshener products. Rising levels of pollution due to rapid urbanization and industrialization has resulted in poor air quality. A surge in pollution has a significant impact on the car air freshener market in North America.

North America Car Air Freshener Market: Key Segments

In terms of product type, the hanging car air fresheners segment accounts for a dominant share followed by the vent car air fresheners segment. Hanging car air fresheners are available in different shapes and sizes, and are less expensive as compared to other types. This is leading to the increased adoption of hanging car air fresheners across the region.

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In terms of ingredient, the synthetic segment accounts for a major share of the car air freshener market in North America due to the availability of a wide variety of products with synthetic ingredients. However, the demand for car air fresheners with organic/natural ingredients is on the rise. Key players in the market are primarily focusing on the introduction of new products in the market to cater to the increased demand.

Based on price, the low price segment dominates the car air freshener market in North America. Affordability is key to the expansion of the segment.

Based on distribution channel, the car air freshener market is currently dominated by the offline segment. However, sales via online channels are anticipated to rise at a rapid pace in the near future. Manufacturers are focused on the development of their distribution, marketing, and sales channels to improve their product reach in order to cater to the increased demand.

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North America Car Air Freshener Market: Prominent Country

The U.S. held a prominent share of the North America car air freshener market in 2020, followed by Canada and Mexico. The high disposable income is fuelling the demand for car air freshener products in the U.S.

Moreover, rise in the demand for natural/organic car air freshener products made from natural ingredients, such as essential oils and different herbs, is also fuelling the market. The market in Canada is projected to expand at a rapid pace over the next few years due to increase in purchasing power of consumers in the country.

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North America Car Air Freshener Market: Key Players

Key players operating in the North America car air freshener market are Air Delights Inc., Henkel AG & Company KGaA, Newell Brands, Procter & Gamble Co., Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc., CAR-FRESHNERS Corporation, Auto Expressions, and American Covers.

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