Sister Duo making fashion sustainable with their conscious clothing brand

The brainchild of a sister duo- Rachna Sarup, and Nupur Mathur - B77 is a sustainable digital-first brand. While Rachna had been working in the field of fashion for the last 27 years, Mathur had been working in a digital design agency, the sisters came together to contribute to society by making conscious clothing accessible to all.
With the uncontrolled increase in global warming levels, it is essential to check the most polluting industry i.e., the fashion and garment industries. The fashion industry accounts for 10% of the world's carbon emissions, and with an increase in fast fashion, it has become a dire need to make fashion sustainable.
Here, brands like B77 come into play by producing sustainable clothing that is not only helping in saving the environment from the wrath of fast fashion but is of good quality, and is available in designs that would set you apart from the crowd.
While B77 has been active for over a year, the founders have been working in the industry for over 25 years, and have made separate teams for looking after the brand. The design team is headed by an individual with over 22 years of experience and consists of a lot of young people. The team of B77 consists of a lot of young people who are fresh out of college and have chosen to make a change in the world. The young squad comes up with innovative and impressive designs that have made conscious clothing stylish.
The clothing of B77 is not only made without the use of unfair practices but has unique characters of its own. It is hard to find clothing dyed with herbal products these days but B77has a whole collection based on the same concept. The clothing pieces of their Kosha collection are dyed using herbs and spices which not only make them good for skin, and hair as herbs are antiseptic but also save the water bodies from the havoc chemical dyes cause.
Making the use of artificial intelligence, B77 has a virtual trial room that lets you try on clothing by simply putting in your body measurements, and gives you an idea of how the clothing will look on your body. Using this technology, you can try on clothing from the comfort of your home. The clothing will be displayed on the body of an avatar with the same body measurements as yours, this allows you to check whether you want to go for the same piece of clothing or not. Even some of the very famous fast fashion brands don't have the option of virtual trial rooms.
B77 is leaving a mark in the world through the level of its work, and the good use of technology. The environmentally conscious brand is one of the few companies that are doing good for the world, and are inspiring the younger generations to take care of the earth.

B77 Lifestyle
B-77 Sector 5, Noida 201301,
Uttar Pradesh, India
Phone: +91-989-9248-855
Email - support@b77life.com
Website: https://www.b77life.com/

At B77, we are amalgamating technology and fashion to build a sustainable, environmentally friendly brand for evolved, discerning audiences. We are digital first in our approach, with easy shopping options and a genuine virtual fitting room where our customers can try before they buy. Introducing this futuristic 3D design and fitting roomtechnology and pairing it up with sustainable innovative fabrics, low chemical dyes and organic threads to create stylish garments that can turn heads, B77 is the definition of an eco-chic brand of international wear for women and men.
B77 is a culmination of a dream and many months of intense research to make sustainable fashion a way of life in an ethical, simple, convenient, and eye-catching manner while allowing you to experience genuinely fabulous fits.

This release was published on openPR.