Surging Adoption of BYOD Policy Driving Enterprise Mobility Management Market Growth

A number of factors, such as the surging deployment of enterprise mobility management (EMM) solutions across many industries, increasing penetration of internet and smartphone in developing nations, rising adoption of bring your own device (BYOD) policy, developments in internet of things (IoT) technology, and mounting number of product launches, are expected to drive the enterprise mobility management market in the foreseeable period (2021-2030). According to P&S Intelligence, the market size stood at around $16 billion in 2020, which is expected to witness significant growth in the coming years.

One of the prime factors aiding the enterprise mobility management market is the surging adoption of BYOD policy. Companies are adopting this policy to improve productivity and efficiency of their employees, and the employees are demanding flexibility within the workplace. The policy allows employees to carry their own devices to the workplace, including smartphones, laptops, and tablets, and install EMM software on them to easily access data. Among these devices, the adoption of smartphones is the highest, due to their low costs, which is increasing the BOYD culture in several sectors, which, in turns, drives the need for EMM solutions.

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Moreover, increasing number of product launches is also driving the market growth. The industry players are launching new products to increase their market share. This is attributed to the rising need for EMM services and solutions, and surging adoption of the work from anywhere culture, across the world. For example, International Business Machines (IBM) Corporation launched Watson Works in 2020, which enables companies in dealing with the return-to-workplace challenge.

The component segment of the enterprise mobility management market is categorized into solutions and services. Between the two, the solution category accounted for larger share in 2020 in the market. This is attributed to the wide adoption of EMM solutions, such as identity & access management (IAM) and mobile device management (MDM), by large enterprises and small & medium-sized enterprises (SMEs) of several sectors, and the developments in technologies, including IoT and artificial intelligence (AI).

Moreover, on the basis of deployment mode, the enterprise mobility management market is classified into cloud and on-premises. Out of these, the cloud category is expected to witness significant growth in the coming years. This can be ascribed to the advantageous features offered by of cloud-based software, such as flexibility, reduced costs, and virtual access through internet, and the increasing focus of people to shift toward AI and cloud computing.

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Geographically, the North American enterprise mobility management market accounted for the largest share in 2020. This is ascribed to the existence of several market players, such as Microsoft Corporation, IBM Corporation, and Citrix Systems Inc.; increase in adoption of EMM services and solutions in the healthcare, retail, and other industries; and presence of a large number of end users, in the region. Moreover, as per CompTIA, the U.S. is the largest technology market across the globe, therefore, several industry players are investing in the country. Hence, these factors are boosting the regional market growth.

Thus, the surging adoption of BYOD policy and the increasing number of product launches are expected to propel the market growth during the forecast period.

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This release was published on openPR.