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Refurbished Computer and Laptop Market Analysis and Strategic Assessment
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Refurbished computers and laptops refer to the distribution of computers and laptops that are previously used and returned to the manufacturer or refurbisher. These used computers and laptops are generally tested for defects and functionality before selling them to customers.
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Refurbished computers and laptops are resold or recycled by manufacturers or refurbishers to make these products affordable to users and to reduce e-waste. Refurbished computers and laptops are procured by the user, and it undergoes several quality tests to reform it to a new product. Faulty parts of the computers and laptops are replaced by manufacturers to provide authentic products. For instance, in June 2020, Microsoft offered to license refurbishers under the 'Microsoft Authorized Refurbisher' (MAR) licensing program.
Increasing demand for refurbished devices from ITES, IT sectors: Increase in the number of call centers and Business Process Outsourcing (BPO) units have a positive impact on the computer business. ITES (Information Technology Enabled Services) and IT organizations also require large number of refurbished computers and laptops to operate their business that significantly supports the revenue share. Moreover, many IT companies have a presence in emerging countries of Asia Pacific. Millions of employees are working from home for the first time due to the COVID-19 pandemic. This remote workforce has increased the demand for IT hardware. Enterprises are reaching out to providers of refurbished laptops and computers to cater to the demand.
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